GoKawiil
Tech News
The Honey Deuce, a vodka-and-lemonade cocktail sold at the US Open since 2007, has become a viral social-media fixture every fall, prompting other beverage brands to try to engineer similarly buzzy signature drinks. Its staying power predates modern platforms like Instagram and TikTok, yet it continues to dominate seasonal online chatter tied to the tennis tournament.
A new documentary about Elizabeth Holmes, titled You Can See Everything and helmed by Nathan Fielder, has drawn attention through a deliberately secretive promotional campaign. Rather than revealing plot details, the marketing leans on withholding information to spark curiosity among moviegoers. Early signs suggest the approach is successfully generating buzz ahead of release.
A contributor to Entrepreneur argues that many companies, especially in B2B SaaS, mistakenly treat marketing spend as a vending machine that should instantly dispense leads for every dollar spent. Instead, the piece proposes viewing marketing like an investment account, where some efforts pay off immediately and others build trust and recall over time, eventually compounding into inbound demand.
A longtime small-business marketing consultant argues that many companies build attractive websites that fail to turn visitors into customers. He recommends prioritizing clear usability, straightforward instructions and essential information over stylish but unclear design, and suggests using digital retargeting ads and direct-mail postcards to re-engage visitors who leave without converting.
An Entrepreneur contributor argues that mass-personalized AI outreach, like generic cold LinkedIn messages and spam emails, is damaging brand credibility rather than building it. Instead, the piece advocates for marketing built on educational content and showcasing real client success stories to attract buyers who are already primed to purchase.
Speakers at the Innovation Festival offered a set of 12 guiding principles meant to clarify what genuine innovation looks like, distinguishing it from the overused corporate buzzword it has become. The rules draw on their firsthand experience building and scaling new ideas across industries.
A longtime startup operations executive with no coding background describes building an AI-powered assistant to handle administrative and organizational tasks, running it for roughly $25 daily. The project marks a shift for someone who spent two decades on the business side of startups without ever building software themselves.
A marketing executive who is also a parent argues that entry-level hires need more than basic familiarity with AI applications. She says the real differentiator for young workers is knowing how to evaluate, question and apply AI outputs responsibly rather than simply operating the software.
An Entrepreneur contributor argues that as generative AI gives every company equal access to research, writing and design tools, marketing output is becoming indistinguishable across brands. To address this, they propose a discipline called 'Tasteology'—using accumulated human experience, cultural knowledge and critical judgment to decide what's actually worth publishing, framed through a model called HEJA (Human, Emotional Intelligence, Judgment, AI).
An Entrepreneur contributor argues that companies often postpone core business decisions—like how to name or structure overlapping product lines—and those unresolved choices resurface painfully during website redesigns. The piece describes this phenomenon as 'decision debt,' where temporary internal workarounds by sales, product and marketing teams eventually collide during sitemap planning and copy reviews.
Commentary circulating in business media periodically declares the chief marketing officer role obsolete, citing flatter organizational structures, decentralized marketing functions, and AI tools that can generate campaigns quickly. A counterargument holds that these same forces make experienced marketing leadership more essential, not less, since someone still needs to set strategy and judge what automated output actually serves the brand.
A business contributor argues that many companies are slapping 'AI' onto products and marketing without delivering meaningfully different customer experiences, citing examples from business software and home appliances. The piece compares this to past buzzword cycles like dot-com, Web 2.0, big data and blockchain, where messaging often outpaced actual value delivered to customers.