User Research - GoKawiil

CodeYam Founder Details Rapid Qualitative Research Method for Early-Stage Startups

A CodeYam founder shares a personal framework for gathering qualitative user feedback during the pre-product-market-fit stage, drawing on lessons from Rob Fitzpatrick's 'The Mom Test' and the Design Sprint methodology developed at GV. The approach, refined over a decade at startups including Kamcord, focuses on quickly validating or rejecting product hypotheses through structured user conversations rather than lengthy internal design exercises.

blog.nseldeib.com · 2026-09-18

Design Veteran Argues All Design Is Behavior Change, Not Just Aesthetics

A design educator who teaches a course on behavior change argues that every design decision—whether for a book cover, app, or ad—is ultimately an attempt to influence user actions, most often to boost sales or shareholder value. The essay contrasts public companies, B corps, and nonprofits, noting that even mission-driven organizations use design to drive fundraising or other outcomes, and that designers rarely know an employer's true motives until they're inside.

cwodtke.com · 2026-09-08