The winners and losers in tech's AI-powered ad race
In this article META GOOGL RDDT SNAP PINS Follow your favorite stocks CREATE FREE ACCOUNT watch now Artificial intelligence has been a shot in the arm for digital advertising. Meta and Alphabet both reported sales and earnings that beat Wall Street's expectations, but the strength in digital ad spend was notable. Meta CEO Mark Zuckerberg said during the earnings call that AI helped imbue "greater efficiency and gains across our ad system," thus contributing to the 22% year-over-year increa