How brands can pursue the $11B in-game ad opportunity | Orange 142
In-game advertising is an $11 billion market, and Orange 142 has released a guide to help marketers unlock the opportunity. Orange 142 released a new best practices guide focused on in-game advertising. The guide is designed to help marketers unlock the full potential of gaming as a marketing channel, connecting with audiences in immersive environments without disrupting the player experience. Gaming platforms are one of the most engaged digital channels globally, with more than 3.2 billion pe