Stop selling “unlimited”, when you mean “until we change our minds”
Bottom line: Anthropic just added weekly limits to Claude Pro ($20/month) and Claude Max ($200/month), affecting their heaviest users of Claude Code…mid-workflow. Why it matters: This is the same playbook we’ve seen AI companies use before—hook users with "unlimited" access, then cap the power users who matter most. Theo from t3.chat summed it up perfectly: "No free lunch lasts forever." The Same Playbook, Different Day Here's how the AI pricing bait-and-switch works: Launch with generous/u