Apple Execs Get Seriously Flustered Trying to Explain the Company's Dismal AI Failure
Apple is facing some intense scrutiny after yet again flubbing its AI tech. During the company's Worldwide Developers Conference on Tuesday, the company showed off its latest vision for "Apple Intelligence," a suite of tools that use machine learning to scan images for objects or smush emojis together to form custom Franken-reacts — cutesy ideas that fall vastly short of the ambition of competitors in the space like OpenAI. The Wall Street Journal's Joanna Stern sat down with Apple's software