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Tesla's board to Elon Musk: Hit these milestones, and we'll make you a trillionaire

It's September 2025, and things are looking peachy keen. Sure, the US job market has taken a nosedive. And yeah, only one in four Americans believes they have a good chance of improving their standard of living. But hey, Tesla's board has proposed a pay package that could make Elon Musk the world's first trillionaire. What really matters is that someone is having a good time, right? Tesla's board laid out what's by far the biggest CEO compensation package in history on Friday. It reads like the

Tesla changes meaning of 'Full Self-Driving', gives up on promise of autonomy

Tesla has changed the meaning of “Full Self-Driving”, also known as “FSD”, to give up on its original promise of delivering unsupervised autonomy. Since 2016, Tesla has claimed that all its vehicles in production would be capable of achieving unsupervised self-driving capability. CEO Elon Musk has claimed that it would happen by the end of every year since 2018. Tesla has even sold a software package, known as “Full Self-Driving Capability” (FSD), for up to $15,000 to customers, promising tha

Tesla Proposes a Trillion-Dollar Bet That It's More Than Just Cars

For a while now, Tesla CEO Elon Musk has seemed awfully distracted. His past few years in non-Tesla activities include: buying and renaming Twitter; going all in on President Donald Trump’s election campaign and then an obscure Wisconsin Supreme Court race; a lot of babymaking, plus attendant drama; and months spent standing up the so-called Department of Government Efficiency. Meanwhile, Tesla sales have slid as the electric-car maker faces fierce competition from Chinese manufacturers and rej

Elon Musk's New Optimus Robot Demo Is So Painful It Will Make You Wince

Hot off of proudly announcing that he had replaced 4,000 people with AI at his company, Salesforce CEO Marc Benioff posted a video of Tesla's humanoid robot, Optimus, calling it a "productivity game-changer." However, going by the 52-second clip, the carmaker has a long way to go until it can successfully have AI-powered bipedal robots replace human jobs. Is this really what will make up a whopping 80 percent of Tesla's value, as Tesla CEO Elon Musk promised in a tweet earlier this week? In an

Tesla’s ad spend on X has shrunk to almost nothing

Tesla spent $400,000 advertising on Elon Musk’s social media platform X in 2024, according to a new regulatory filing. But the automaker appears to be on track to spend just a fraction of that in 2025 as sales have struggled. In the first two months of 2025, Tesla spent $10,000 on X ads, putting it on track to spend only $60,000 annually unless it radically increases its advertising for the remainder of the year. During the same time period last year, it had already spent $200,000 on X, Tesla d

Tesla Announces Plans to Give Elon Musk $1 Trillion

Tesla's board has proposed an unprecedented pay package for its CEO Elon Musk: around $1 trillion worth of shares, Bloomberg reports. It's a major escalation in the firm's increasingly desperate attempts to encourage its highly divisive leader to stick around and stay attentive. That's despite Tesla's core business imploding over the past year, largely the result of Musk's alienating behavior and surging international competition. "Simply put, retaining and incentivizing Elon is fundamental to

Tesla offers $1 trillion to Elon Musk to unleash his army of robots

is transportation editor with 10+ years of experience who covers EVs, public transportation, and aviation. His work has appeared in The New York Daily News and City & State. Elon Musk could become the world’s first trillionaire if Tesla shareholders approve a new pay package that was just put forward by the company’s board. Musk would need to meet certain milestones in order to receive that eye-popping compensation, such as producing 1 million robotaxis and 1 million humanoid robots, as well a

Tesla shareholders to vote on investing in Musk’s AI startup xAI

Tesla shareholders will soon vote whether to let the electric vehicle maker invest in Elon Musk’s AI startup xAI, a proposal pitched as a way to strengthen Tesla’s ambitions in AI, robotics, and energy. Listed in Tesla’s proxy statement alongside a company-backed push to raise Musk’s 10-year pay package to $1 trillion, the proposal comes from Stephen Hawk, a Florida shareholder with a $2,000 stake of common stock. His supporting statement reads: Tesla’s integration of Grok into its vehicles de

Topics: ai company musk tesla xai

Tesla Offers ONE TRILLION DOLLAR Pay Package to Elon Musk (If He Can Stay Focused)

Tesla’s board is asking shareholders to sign off on a massive, unprecedented pay package that could turn its CEO, Elon Musk, who is already the world’s richest man, into the first trillionaire. If the plan is approved, Musk would need to reach several performance benchmarks over the next 10 years to get the full payout. The board said in a securities filing on Friday that the pay package’s primary goal is to retain “Mr. Musk to lead Tesla through its next phase of transformational growth.” In

Tesla Makes a Huge Move to Appease Regulators

Tesla appears to be bending to the will of regulators. In a visible sign of its shifting posture from daredevil innovation to cautious compliance, Tesla this week relocated its robotaxi safety monitors, employees who supervise the autonomous software’s performance and can take over the vehicle’s operation at any moment, from the passenger seat to the driver’s seat. Tesla’s Robotaxi service represents one of the company’s most ambitious and long-delayed projects. First teased by Chief Executiv

Tesla's nearly $1 trillion new pay plan for Musk would expand his voting power

Tesla is asking investors to approve yet another outsized pay plan for CEO Elon Musk, according to a financial filing out Friday. The total package is worth about $975 billion based on the maximum payout, assuming share count remains. The proposed plan for Musk, already the world's wealthiest individual, consists of 12 tranches of shares to be granted if Tesla hits certain milestones over the next decade. It would also give Musk increased voting power over the EV maker and aspiring robotics ti

Tesla proposes new pay package for Elon Musk worth up to $1T

Tesla has proposed a new 10-year compensation plan for CEO Elon Musk that could be worth as much as $1 trillion even as the EV maker’s car business stumbles and it sets its sights on humanoid robotics and AI. The company has tied the compensation to a number of benchmarks, one of which involves increasing Tesla’s overall valuation from around $1 trillion to more than $8 trillion. The plan would grant Musk more than 423 million additional shares in the company, boosting his level of control to a

Elon Musk's New Robot Demo Is Astonishingly Bad

Hot off of proudly announcing that he had replaced 4,000 people with AI at his company, Salesforce CEO Marc Benioff posted a video of Tesla's humanoid robot, Optimus, calling it a "productivity game-changer." However, going by the 52-second clip, the carmaker has a long way to go until it can successfully have AI-powered bipedal robots replace human jobs. Is this really what will make up a whopping 80 percent of Tesla's value, as Tesla CEO Elon Musk promised in a tweet earlier this week? In an

Anyone can now download Tesla's iOS Robotaxi app, but there's still a waitlist

Tesla has made its iOS Robotaxi app available for all iPhone users to download as it expands service beyond a group of early access users for the first time. Beyond the current lack of an Android app (Tesla says one is on the way), there are a couple of things to bear in mind here. The company's proper robotaxis are currently only available in Austin, Texas. There's also a waitlist, so you won't be able to book a ride immediately. That said, it might not take folks on the waitlist too long to g

Want to Try Tesla's Robotaxis? Testing Is Now Open to All, Alongside Dedicated App

After a couple of months of testing its Robotaxi service with invited members, Tesla is beginning to open the doors to its Robotaxi program. The electric car maker's newly launched iOS app is now live, signaling the start of a wider public beta -- though it's not quite a free-for-all just yet. You'll still need to join a waitlist, but the service is now open beyond the Tesla-focused influencers who were previously invited. This move is Tesla's biggest yet in its driverless mission, and it comes

Musk Stakes Tesla Future on One Major Gamble

In a striking shift of narrative, Elon Musk has declared that Tesla’s future valuation will derive 80% from its Optimus humanoid robots, not its electric vehicle business. This declaration, made in tandem with the release of Tesla’s “Master Plan Part IV,” shifts the spotlight firmly to robotics and AI as the company’s aspirational core. Optimus has morphed from a speculative experiment into Tesla’s defining strategic centerpiece. Musk envisions deploying “thousands” of robots in factories by y

Tesla Just Published a New "Master Plan" and Um, How Do We Say This

Elon Musk's Tesla has revealed its new "master plan" — and it's so chock-full of meaningless corporate buzzwords, we can't help but suspect that it was generated by an AI chatbot. The so-called "Master Plan Part IV" follows up on Musk's preceding "master plan" installment, which underwhelmed investors back in early 2023 with a vague promise to greatly streamline manufacturing, the consequent release of a cheaper EV, and in-house lithium refinement for batteries. The embattled company's followu

Tesla’s 4th ‘Master Plan’ reads like LLM-generated nonsense

Tesla has published its fourth “Master Plan,” and at a high level it is about how the company wants to lead the charge into planet-wide adoption of humanoid robots and sustainable energy. But the post lacks an important building block of plans: specifics. Even CEO Elon Musk agrees. In one of his only posts about the plan since it was published on Monday — sandwiched in between a steady stream of transphobia and immigration panic — he agreed it was fair to criticize the lack of specifics and sa

Tesla has a new master plan—it just doesn’t have any specifics

Yesterday afternoon, while much of the country enjoyed Labor Day, Tesla CEO Elon Musk published a new master plan for the company to his social media platform. It's the fourth such document for Tesla, replacing the goals Musk laid out in 2023 when he said the company would sell 20 million EVs a year in 2030. This time, it is not entirely sure what Tesla's plan actually entails. The text, which was reads as though it was written by AI, is at times anodyne, at times confusing, but always free of s

Tesla Dojo: The rise and fall of Elon Musk’s AI supercomputer

For years, Elon Musk has spoken of the promise of Dojo, the AI supercomputer that was supposed to be the cornerstone of Tesla’s AI ambitions. It was important enough to Musk that in July 2024, he said the company’s AI team would “double down” on Dojo in the lead-up to Tesla’s robotaxi reveal, which happened in October. After six years of hype, Tesla decided last month to shut down Dojo and disband the team behind the supercomputer in August 2025. Within weeks of projecting that Dojo 2, Tesla’s

Tesla’s new ‘Master Plan’ sounds like AI slop

is transportation editor with 10+ years of experience who covers EVs, public transportation, and aviation. His work has appeared in The New York Daily News and City & State. Posts from this author will be added to your daily email digest and your homepage feed. Tesla’s latest “Master Plan” makes a few things clear right out of the gate: the company that was once known for accelerating the push toward a brighter future by popularizing electric vehicles and renewable energy is no longer interest

Tesla’s fourth ‘Master Plan’ reads like LLM-generated nonsense

Tesla has published its fourth so-called “Master Plan,” and at a high level it is about how the company wants to lead the charge into planet-wide adoption of humanoid robots and sustainable energy. But the post lacks an important building block of plans: specifics. Even CEO Elon Musk agrees. In one of his only posts about the plan since it was published on Monday — sandwiched in between a steady stream of transphobia and immigration panic — he agreed it was fair to criticize the lack of specif

Tesla's latest 'Master Plan' isn't a mission statement, it's a discursive mess

Tesla has released part four of its so-called "Master Plan" in a post on X. Unlike the more focused " Secret Tesla Motors Master Plan ," which outlined concrete plans for future products, this "Master Plan Part IV" reads more like a rambling utopic fever dream that was partly written by Grok, while touching on Tesla's AI-powered products. Tesla says it intends to "deliver unconstrained sustainability without compromise," and that the company is "unifying our hardware and software at scale" in o

Tesla Dojo: the rise and fall of Elon Musk’s AI supercomputer

For years, Elon Musk has spoken of the promise of Dojo, the AI supercomputer that was supposed to be the cornerstone of Tesla’s AI ambitions. It was important enough to Musk that in July 2024, he said the company’s AI team would “double down” on Dojo in the lead-up to Tesla’s robotaxi reveal, which happened in October. After six years of hype, Tesla decided last month to shut down Dojo and disband the team behind the supercomputer in August 2025. Within weeks of projecting that Dojo 2, Tesla’s

Tesla’s Dojo, a timeline

Elon Musk doesn’t want Tesla to be just an automaker. He wants Tesla to be an AI company, one that’s figured out how to make cars drive themselves. Crucial to that mission was Dojo, a custom-built supercomputer designed by Tesla to train its Full Self-Driving (FSD) neural networks. FSD isn’t actually fully self-driving; it can perform some automated driving tasks, but still requires an attentive human behind the wheel. But Tesla thinks with more data, more compute power and more training, it ca

Chinese EV buyers are cooling on Tesla and BYD

If Tesla was hoping that decent sales in China might boost the company's fast-diminishing profits, it was a forlorn hope. For the second month in a row, the automaker has experienced a year-on-year decrease in sales in China. According to Reuters, Tesla's sales dropped by 4 percent in August compared to the same month in 2024. That's not quite as dire as July, where it saw Chinese sales decrease by 8.4 percent. Much of Tesla's Shanghai factory's slack was taken up by exporting EVs to other mark

Musk looks past Tesla sales slump, says 80% of value will come from Optimus

A mockup of Tesla Inc.'s planned humanoid robot Optimus on display during the Seoul Mobility Show in Goyang, South Korea, on Thursday, March 30, 2023. The motor show will continue through April 9. Photographer: SeongJoon Cho/Bloomberg via Getty Images Tesla CEO Elon Musk predicted that Optimus robots, which have yet to hit the market, will eventually make up more than three-quarters of his automaker's value. In a post on X on Monday, Musk wrote, "~80% of Tesla's value will be Optimus." In mid-

Tesla Hit With Another Major Recall

Tesla is recalling 7,301 Model Y SUVs produced in 2025, following identification of a software defect in the driver’s side window’s automatic protection system. The recall, issued by Australia’s Department of Infrastructure, Transport, Regional Development, Communications, Sport and the Arts, warns that the window may close with excessive force if it fails to detect obstructions, posing a risk of injury. The latest recall is a perfect example of the dual-edge of automotive digitization, becaus

Touted As The Tesla-Killer, Lucid Scrambles to Stay On The NASDAQ

Beleaguered electric vehicle company Lucid Motors (LCID) has implemented a reverse stock split, consolidating shares to meet NASDAQ’s $1 minimum trading price and prevent delisting. As of Friday, Lucid’s share price was down over 96% from its all-time high of $64.86, reached in February 2021. While this move may protect the company from being removed from the exchange for now, it does little to address the underlying issues plaguing the struggling electric vehicle maker. Founded in 2014 by fo

Survey Finds That Self-Driving Is Actively Chasing Buyers Away From Tesla

Tesla's misleadingly-named "full-self driving" (FSD) feature — which still requires drivers pay attention to the road, even if they often fail horrifically at that simple task — is one of the Elon Musk-owned electric carmaker's biggest self-styled selling points. Until recently, the boastful multi-hyphenate entrepreneur's decade-plus of over-promising and under-delivering on assisted driving software did little to tarnish bullish investors' slavish devotion to Tesla. But now, as a new survey fr