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Amazon may double the time you spend watching ads on Prime Video

Edgar Cervantes / Android Authority TL;DR A new report says Prime Video is increasing its ad load to four to six minutes per hour. This doubles the amount of ad time ad-tier users were previously exposed to. In terms of lightest to heaviest ad experience, it’s said Amazon’s platform is now in the middle tier. Despite immense pushback from customers, Amazon introduced ads to Prime Video in 2024. While no one likes the idea of going from no ads to ads, at least the ad experience was light comp

Topics: ad ads amazon prime video

The number of ads on Amazon Prime Video has doubled in less than 18 months

A hot potato: Do you feel like Amazon Prime Video has more ads than it used to? It's not your imagination. The streamer has reportedly increased the amount of ads to nearly double the number it showed when the basic tier became ad-supported. Amazon promised "limited advertisements" when it announced the controversial change to bring commercials to its Prime service, forcing customers to pay an extra $2.99 on their subscription to remove the interruptions. The ads arrived on Prime in January 20

Topics: ad ads amazon free prime

Amazon Prime Video subscribers sit through up to 6 minutes of ads per hour

Amazon forced all Prime Video subscribers onto a new ad-based subscription tier in January 2024 unless users paid more for their subscription type. Now, the tech giant is reportedly showing twice as many ads to subscribers as it did when it started selling ad-based streaming subscriptions. Currently, anyone who signs up for Amazon Prime (which is $15 per month or $139 per year) gets Prime Video with ads. If they don’t want to see commercials, they have to pay an extra $3 per month. One can also

Topics: ad ads amazon prime video

How to Shop Like a Pro During Amazon Prime Day (2025)

Amazon Prime Day is arguably one of the most confusing shopping holidays in existence: It’s not even a “day” anymore, as last year the event spanned 48 hours. It includes some great deals—Amazon promises “millions of deals”—but the displayed discounts are often misleading, and while it’s advertised as a members-only event, some deals are available to people who don’t subscribe to Prime. Add in the frenzy of limited-time Lightning Deals and you’ve got a recipe perfect for spending too much money.

I replaced every emulator on my phone with this $50 gaming handheld and I don’t regret it one bit

TrimUI Smart Pro The TrimUI Smart Pro is a fantastic 16:9 handheld that can reach below $50 on sale. It can handle everything up to the PS/N64, and you'll have to pay double for anything better. As someone who grew up playing retro games, I was over the moon when I first found out I could install emulators on my Android phone years ago. What could possibly be better than playing the classics on the same device I use dozens of times a day for every other task? Well, it turns out that a smooth r

Prime Day 2025: When we can expect Amazon's annual sales event, plus everything else you need to know

Engadget has been testing and reviewing consumer tech since 2004. Our stories may include affiliate links; if you buy something through a link, we may earn a commission. Read more about how we evaluate products . This year’s Amazon Prime Day is coming soon, so it’s a good time to start thinking about the things you’ll want to look for once the deal wave hits. Everything from gadgets to clothes to household necessities will be on sale during the event as part of the Prime Day deals, and if you’r

Prime Video reportedly shows almost twice as many ads as it used to

If it feels like you spend a lot more time watching ads in Prime Video than you used to, that may not be a mistake. Amazon has increased the number of ads or "ad load" in Prime Video to four-to-six minutes of ads per hour, Adweek reports. Amazon's plan to increase the amount of advertising in its streaming service was previously reported in October 2024. Shifting to a max of six minutes of ads per hour is nearly double the up to three-and-a-half minutes of ads that could play when Amazon first

Topics: ad ads amazon prime video

Wikipedia pauses AI-generated summaries pilot after editors protest

In Brief Wikipedia has reportedly paused an experiment that used AI to summarize articles on its platform after editors pushed back. Wikipedia announced earlier this month it was going to run the experiment for users who have the Wikipedia browser extension installed and chose to opt in, according to 404 Media. AI-generated summaries appeared at the top of every Wikipedia article with a yellow “unverified” label. Users had to click to expand and read them. Editors almost immediately criticize

Sparse Voxels Rasterization: Real-Time High-Fidelity Radiance Field Rendering

Our scene representation is a hybrid of primitive and volumetric model. (a) Primitive component. We explicitly allocate voxels primitives to cover different scene level-of-details under an Octree layout. Note that we do not replicate a traditional Octree data structure with parent-child pointers or linear Octree. We only keep voxels at the Octree leaf nodes without any ancestor nodes. (b) Volumetric component. Inside a voxel is a volumetric (trilinear) density field and a (constant) spherical ha

Adidas plugs its website and app into Amazon’s ‘Buy with Prime’ program

is a reviewer covering laptops and the occasional gadget. He spent over 15 years in the photography industry before joining The Verge as a deals writer in 2021. Adidas’s site and app will soon get “Buy with Prime” Amazon fulfillment, allowing Prime members to receive free shipping and streamlined returns when ordering directly from the three-stripe brand. Beginning in the spring, paying US-based Amazon Prime subscribers will see Prime-eligible items for sale on adidas.com and through the Adida