The Concept C Is the All-Electric Sports Car Kick-Starting Audi’s Design Future
Car companies love a mission statement. With the arrival of the Concept C, Audi’s new one is crystal clear: “radical simplicity.” An all-electric two-seater with a retractable folding hard top, the Concept C is a “progressive interpretation” of the company’s legacy, says Audi—and it's not hard to see that the TT has factored pretty heavily in that. But as you pick your way through the messaging—key words here are precision and clarity, as well as a reemphasis on our old friend “Vorsprung durch