I've launched 37 products in 5 years and not doing that again
After launching 37 different products over the last few years, I’ve had one go viral and almost all the others struggle to get any traction at all. Like many indie makers, I used to think the best strategy was to just keep launching, make more bets, and hope one finally catches fire. But here’s what I’ve learned: Virality is rare and nearly impossible to predict Most of my launches that failed didn’t actually fail, they just grew much slower than I expected My current project, Refgrow, took