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Snap has signed Iron Man actor Robert Downey Jr. as a brand ambassador for its Specs augmented reality glasses, giving him the title 'Chief Customer Experience Officer.' The company released several promotional videos showing Downey using the device for tasks like improving a golf putt and practicing art.
A collection of advice from CEOs, consultants, and investors offers 148 insights on managing personal branding, addressing common pitfalls people face when trying to control how others perceive them. The piece opens with an anecdote about Ryan DiLazio, described as a standout performer on paper.
ESBO Ltd founder describes receiving a five-figure proposal based on a single screenshot showing a client's competitor named in an AI assistant's answer while the client was absent. Running the same query six times showed the client appearing three times and the competitor four, suggesting no brand consistently dominated the answer. The piece cites Ahrefs research tracking over 43,000 queries, finding AI Overview answers changed in 70% of cases within about two days, with cited sources overlapping only 54.5% between checks.
A commentary piece argues that brand equity remains a company's most valuable, if intangible, asset—built through consistent signs, voice, and behavior over time. It contends that as both human and AI-driven 'agentic' search reshape how consumers discover products, brands need deliberate strategies to stay visible and relevant in these new search environments.
A commentary argues that many brands converge on the same visual language and messaging, citing an example of competitors using identical large-type wording. The piece frames this sameness as the costliest position a brand can occupy, since it erodes differentiation in the market.
Observations from New York City ad placements show subway, bus shelter and billboard advertising increasingly dominated by artificial intelligence products, with many of the images themselves AI-generated rather than photographed. A lens maker's marketing planning process is cited as an example of leading with meaning rather than product specifications. Multiple industry panels this year have focused on determining how much AI involvement is appropriate in creative work.
A researcher in Tallinn ran 234 controlled tests across four countries and six languages and found that ChatGPT recommends different companies depending on whether a question is asked in a local language or in English. For example, asking in Norwegian for accounting software surfaced Fiken, Tripletex and Conta, while the identical question in English returned FreshBooks, QuickBooks and Wave. The study found a global brand appeared in just one of 24 local-language runs, while local suppliers appeared in none of 12 English-language runs from Istanbul and Tallinn.
A commentary argues that companies deploying multiple AI tools often fail to share customer context between them, leading to irrelevant follow-up recommendations. It cites the example of a customer being offered another dishwasher shortly after buying one as a sign of disconnected systems.
A contributor to Entrepreneur outlines eight low-cost marketing strategies drawn from personal business experience and client work, arguing that tight budgets can push business owners toward more creative tactics. The first example details using auctions to sell inventory, citing Bidbus data showing auction prices rise 4.51% with two bidders and nearly 10% with five or more.
A PwC 2025 Customer Experience Survey found that 52% of consumers stopped buying from a brand following a poor product or service experience. Separately, an Idea Grove survey of 1,000 U.S. consumers found only 2% would purchase from an unfamiliar brand based solely on an AI recommendation without further research.
Chipotle Mexican Grill has introduced an oversized bag, roughly three feet wide and holding 170 liters (45 gallons), as part of a campaign promoting its family meal kits. The bag was designed to function as both a novelty fashion piece and an attention-grabbing marketing stunt.
Designer David Rudnick, an Arsenal supporter, worked with the club's brand team including James Kirkup over roughly five years to create a bespoke typeface intended to be unique to Arsenal. Rudnick says he approached the club with the idea of building a visual identity system no other football club could replicate, developed incrementally without a fixed preview of the final design.