GoKawiil
Tech News
Stephanie Mehta, CEO and chief content officer of Mansueto Ventures, writes in her Modern CEO newsletter that initiatives such as the Personal Brand Special Report and the Inc. 5000 draw on the publications' historical archives. She frames these projects as examples of how legacy content can be repurposed for current editorial work.
PR professionals are now monitoring how often journalists and outlets are cited by AI systems like chatbots when answering user questions, regardless of whether the coverage is positive or negative. The practice treats frequent AI citation as a new measure of a reporter's influence that brands feel compelled to notice.
Jessica Liao Mayers founded Slate Swim in November 2015 with $300 in fabric and a sewing machine, starting with made-to-order minimalist swimwear. She grew the company without outside investment, reinvesting revenue into production, inventory, branding and operations, eventually building it into a seven-figure business that was recently acquired.
A PR professional with nearly 15 years of experience writes that entrepreneurs often expect media coverage to directly translate into sales, but argues this is a misconception. The piece lists lessons for founders, including that PR encompasses more than press placements—covering conferences, trade shows and awards—and that success depends on consistently offering journalists real news and milestones.
A business advice column distinguishes between a marketing problem, where customers understand an offer but aren't reached enough, and a positioning problem, where they hear the pitch but can't quickly grasp what the business does or why it's different. The author advises owners to write one clear, defensible statement of what they want to be known for and compare it against their recent content, homepage and bio before increasing ad or marketing spend.
A customer who recently bought several Eton dress shirts asked the company to honor a new promotional offer—a free tie with a $200 purchase—even though his order predated the promotion. Eton's customer service team agreed within 24 hours and sent the tie at no cost, despite the purchase having already been completed.
A marketing executive writing for Entrepreneur argues that companies often respond to downturns by slashing brand marketing budgets in favor of lead-generation spend, since performance campaigns show clearer, line-item returns. The author contends this shift causes lead quality to erode over time and leaves firms less visible when competitors who kept brand spending intact are positioned to capture demand once the market recovers.
AI-powered search tools now generate direct summary answers instead of lists of links, pulling from sources they judge credible. According to a public relations contributor writing in Entrepreneur, earned media — coverage a brand receives from outside sources rather than ads or owned content — is being cited as a major factor in whether AI systems include a brand in those summaries.
The film will be available for digital download starting October 6, according to the report. A physical release, presumably on Blu-ray and DVD, follows on December 15.
A commentary on brand reputation contends that the traditional marketing playbook—defining a message, building a campaign and pushing it to audiences—no longer works as intended. It argues that professionals should instead act as conveners and guides for brand narratives rather than attempting to control them outright.
A commentary argues that despite widespread AI use across tech, industrial, and professional services companies, many organizations fail to surface the human stories behind their work to customers. The author contends that AI tools cannot determine what a brand should mean to the people who buy from it.
A commentary on higher education argues that top-tier institutions can no longer coast on prestige alone to attract students. Instead, it says these schools are adopting strategies long used by luxury brands to build lasting customer relationships, focusing on creating an overall experience rather than just a credential.