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Former NFL quarterback Russell Wilson spoke with Fast Company editor-in-chief Brendan Vaughan about building his business portfolio, which includes 3Brand, the Why Not You Foundation, WNY Productions, and Good Man Brand. Wilson connected his approach to entrepreneurship with values instilled by his father and his transition into a new role as a CBS Sports analyst on 'The NFL Today.'
The head of roofing maintenance company Roof Maxx describes how his team distinguishes valuable customer feedback from distracting or inaccurate criticism, despite holding a 4.9-star average across more than 20,000 reviews. He notes that even false claims, including inaccuracies generated by AI tools about the brand, can reveal how competitors are positioning the company and inform marketing decisions.
Blogger MG Siegler announced he has submitted an offer to purchase Mirene, the houseboat owned by Ryan Phelan and Stewart Brand. He compares the acquisition to his past pattern of taking on unique vehicles, having previously owned John Mayer's EarthRoamer before passing it to artist Dustin Yellin. The deal has not yet been finalized, and Siegler says he still has much to learn from the current owners if it goes through.
A new analysis argues that candidate experience — including salary transparency, realistic job descriptions and consistent updates — has become a core part of employer branding. Companies with weak hiring communication pay at least 10% more per hire, and negative candidate experiences increasingly surface publicly through Glassdoor reviews and social media posts rather than word-of-mouth alone.
Despite widespread adoption of brand purpose statements and manifestos, consumer trust in brands remains weak and loyalty is eroding. Data shows consumers are switching brands at record rates, suggesting stated purpose alone isn't influencing their decisions. Instead, what builds trust is consistency between a brand's actions and what consumers actually experience.
A special report gathered insights from more than sixty people, including CEOs and chefs, on how personal branding has helped advance their careers. The compilation includes practical strategies for using a personal brand as protection against job loss or as a pathway to leaving traditional corporate employment for independent work.
An Entrepreneur contributor argues that as generative AI gives every company equal access to research, writing and design tools, marketing output is becoming indistinguishable across brands. To address this, they propose a discipline called 'Tasteology'—using accumulated human experience, cultural knowledge and critical judgment to decide what's actually worth publishing, framed through a model called HEJA (Human, Emotional Intelligence, Judgment, AI).
Thieves broke into the Renoir Museum, the artist's former home on the French Riviera, and made off with two paintings valued at $10.5 million combined. The artworks remain missing, and investigators say the theft fits a pattern of recent high-profile art crimes targeting museums worldwide.
A branding blueprint identifies four core components companies should intentionally design into their identity to achieve authenticity. The framework argues that authenticity has become an overused buzzword, yet it remains the foundation that makes any brand identity meaningful and credible.
An Entrepreneur opinion piece argues that most chief executives mismanage their company's search engine presence, viewing it as a static reputation gauge rather than an active revenue source. The author notes that page one of search results functions as an informal vetting tool for prospects, investors and job candidates before any direct contact occurs. Citing data showing 93% of online experiences start with a search engine, the piece calls for continuous, deliberate management of digital search visibility.
As brands hand more customer-facing tasks to AI systems, research shows consumers remain willing to embrace this shift only up to a point. Trust hinges on clearly marking where automated decision-making stops and human judgment takes over.
Victoria's Secret has closed 38 stores globally this year as part of an effort to reshape its store network. Despite the closures, the retailer raised its full-year sales guidance, signaling the cuts are strategic rather than a sign of weakening demand.