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Apple confirmed its annual iPhone launch will stream live on September 9 at 1 p.m. ET under the theme 'Surprise and shine.' Rumored announcements include the iPhone 18 Pro and Pro Max, a first-ever foldable iPhone Ultra, updated Apple Watch Series 12 and Ultra 4, new AirPods 5, and refreshed home devices like Apple TV 4K and HomePod mini.
Leaks suggest Apple's upcoming iPhone 18 Pro will retain several advantages over the more expensive iPhone Ultra, including a variable aperture main camera, longer battery life on the Pro Max variant, and continued support for Face ID. The Ultra's ultra-thin foldable design reportedly forces trade-offs, such as dropping Face ID for Touch ID and using a smaller battery than the Pro Max.
Apple has confirmed a product event for September 9 at the Steve Jobs Theater, with invitations carrying the tagline 'Surprise and shine.' The showcase is expected to include updated iPhone 18 Pro and Pro Max models, and possibly Apple's first foldable iPhone, reportedly using a book-style design similar to Samsung's Galaxy Z Fold 8.
A worldwide shortage of memory chips, driven largely by demand for AI infrastructure, is squeezing hardware manufacturers just as major companies prepare new product launches. Apple has already unveiled Mac minis and Mac Studios with new M6 chips, with an iPhone event expected in September featuring the iPhone 18 Pro, Pro Max, a foldable iPhone, and new Apple Watches. Makers are responding to rising component costs by either raising prices on devices or reducing memory and storage specifications to keep costs down.
Apple has launched a custom hashmoji tied to the #AppleEvent hashtag on X, appearing whenever users post with that tag, ahead of its September 9 event themed 'Surprise and shine.' The event is expected to reveal the iPhone 18 Pro and Pro Max, a first foldable iPhone, plus new Apple Watch and AirPods models.
Apple confirmed its next product launch event for September 9 at Apple Park in Cupertino, using the tagline 'Surprise and Shine.' The event is expected to introduce the iPhone 18 Pro and Pro Max, along with the Apple Watch Series 12, Apple Watch Ultra, and new smart home devices, though the standard iPhone 18 reportedly won't arrive until next year.
Apple has sent out invitations for a launch event on September 9 at 10am PT, widely expected to unveil its first foldable iPhone alongside new iPhone 18 Pro and Pro Max models. Reports suggest the foldable device, rumored to be called the iPhone Ultra, will use a book-style design similar to Samsung's Galaxy Z Fold 8. Updated Apple Watches and a refreshed Apple TV 4K may also be announced at the same event.
Apple has officially invited media to a September 9 keynote at Apple Park, teased with the phrase 'Surprise and shine.' The event is widely expected to introduce Apple's first foldable iPhone alongside the iPhone 18 lineup, updated Apple Watch models and new AirPods.
Apple has scheduled its annual fall hardware event, where reports suggest the company will introduce its first foldable iPhone alongside the iPhone 18 Pro lineup. New Apple Watch and AirPods models are also expected to debut at the same showcase.
Apple has confirmed a product event for September 9 at 10 a.m. PT, themed 'Surprise and shine,' where it plans to reveal the iPhone 18 Pro, iPhone 18 Pro Max, and its first-ever foldable iPhone, reportedly called iPhone Ultra. Notably absent this year is a standard iPhone model, with Apple said to be shifting that release to spring 2027 alongside the iPhone 18e and Air 2.
Apple unveiled the M6 chip alongside new Mac mini and Mac Studio models, marking the debut of a chip family that will later include the iPhone 18 Pro's A20 Pro. Apple says M6 uses a 2-nanometer manufacturing process and a redesigned 12-core CPU layout, delivering major gains in speed and power efficiency along with a doubled Neural Engine for on-device AI tasks.
Apple has quietly launched a new Mac mini powered by its M6 chip, a machine that has become a favorite among users running agentic AI workloads locally. The update comes with another price increase and arrives unexpectedly, just weeks before Apple's anticipated iPhone 18 launch event where a first foldable iPhone is also expected.