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Sonos unveils Beam Ultra soundbar, Ace Ultra headphones, and Sonos 27 software with AI voice control

Sonos held an event in New York to launch the Beam Ultra soundbar and Ace Ultra headphones alongside a major software update called Sonos 27, marking its largest product reveal since the troubled 2024 app relaunch. The update introduces an in-house voice assistant, Sonos 27voice, plus Sonos 27mcp, which lets users link outside AI models like ChatGPT or Gemini to control their systems, though Google Assistant remains unsupported. A future feature will let users build up to 10 custom AI agents with distinct voices and personalities to handle tasks like news updates or motivational prompts.

theverge.com · 2026-09-01

JBL launches Cove multi-room speaker line to rival Sonos and Bose

JBL unveiled the Cove series, a new line of three Wi-Fi connected speakers designed for whole-home audio setups. The lineup includes the $229.95 Cove M1, the battery-powered $399.95 Cove P1 with Dolby Atmos, and the flagship $449.95 Cove X1, all launching September 13th in black or white. Speakers link via Wi-Fi and the JBL One app, supporting Spotify Connect, AirPlay 2, Google Cast, Roon Ready, and Alexa Plus voice control.

theverge.com · 2026-09-01

Sonos Arc Ultra soundbar drops to $899 on Amazon, matching year's best price

Amazon is selling the Sonos Arc Ultra Dolby Atmos soundbar for $899, a $200 cut from its $1,099 list price. The 18% discount ties the lowest price seen this year and matches the post-Prime Day low, with the product maintaining a 4.6-star rating.

androidauthority.com · 2026-08-24