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Sonos launched its Ace Ultra headphones and Beam Ultra soundbar today, and alongside them officially named its existing software platform 'Sonos 27.' The update brings four new capabilities arriving this fall: portable surround speaker pairing, seamless headphone-to-speaker audio handoff, a conversational voice assistant called Sonos 27voice, and Sonos MCP for connecting third-party AI assistants to the system.
Sonos showcased its new $699 Beam Ultra soundbar and $449 Ace Ultra headphones at an open house event, alongside upcoming app updates. A private demo revealed the Beam Ultra's improved bass, vocal clarity, and Dolby Atmos performance using side- and top-firing drivers, plus the ability to wirelessly pair Play portable speakers as rear channels.
Sonos introduced two new Ultra-branded products: the Ace Ultra headphones priced at $449 and the Beam Ultra soundbar priced at $699, both available for pre-order now and shipping September 29. The company also rebranded its software platform as 'Sonos 27,' rolling out alongside the hardware launch.
Sonos has introduced the Beam Ultra, a premium successor to its mid-size soundbar lineup, featuring nine drivers including two upward-firing tweeters for genuine Dolby Atmos sound rather than simulated surround. Pre-orders start today ahead of a September 29 release at $699, and the device supports Wi-Fi, Bluetooth, and HDMI eARC for building out a broader home theater setup with other Sonos gear.
Sonos unveiled its Sonos 27 software platform alongside new hardware, introducing annual OS version numbers and a redesigned app interface. The update lets external AI assistants like ChatGPT control Sonos systems through a public MCP server, enabling voice or text commands to play music, move audio between rooms, and adjust volume without a dedicated app.
Sonos has released the Ace Ultra, a successor to its original Ace headphones, adding the ability to pull audio from any Sonos speaker or soundbar rather than just a limited set of compatible soundbars. The feature, powered by a new Headphone Engine 2 platform with redesigned Wi-Fi hardware, lets users move sound from TVs, turntables or streaming apps to the headphones with a single button press, though it remains an opt-in Early Access feature.
Sonos has introduced the Beam Ultra, a new soundbar slotted between the Beam and the flagship Arc Ultra. Unlike the Beam Gen 2's software-based surround effect, the Beam Ultra uses physical upfiring drivers to deliver real 7.1.2-channel Dolby Atmos sound, along with a redesigned center channel, AI speech enhancement, and Trueplay room tuning. It's available for preorder now and ships September 29, 2026.
Sonos has introduced the Ace Ultra, a premium successor to its Ace noise-canceling headphones priced at $449. The new model features Sonos-designed 40mm drivers, upgraded adaptive noise cancellation, a 10-microphone array, and Headphone Engine 2, which enables direct one-button linking to a user's Sonos system. Preorders open now, with shipping starting September 29 in black, soft white, agave and sand colorways.
Sonos unveiled its next-generation app, dubbed Sonos 27, alongside a second-generation over-ear headphone (Ace Ultra) and a new soundbar (Beam Ultra). The update includes generative AI voice tools, improved navigation, room sorting, volume controls, and upcoming system health diagnostics, following the disastrous 2024 app relaunch that stripped away accessibility and volume features and led to a leadership shakeup.
JBL introduced three new Cove wireless speakers—the M1 ($229), P1 ($399), and X1 ($449)—that support both Wi-Fi and Bluetooth, with the P1 being the only portable, battery-powered option. The speakers are controlled through the JBL One app, support multi-room grouping, Alexa voice control, and can be paired as stereo or surround channels with JBL's Bar Series soundbars. Preorders are open now, with shipping set for September 13.
Sonos hosted an Open House event on September, unveiling its next wave of hardware after CEO Thomas Conrad hinted in July that the company had spent two decades building what he called an operating environment for AI in the home. The event, not livestreamed, was covered by Engadget staff on-site through a live text blog, with speculation swirling around potential new speakers, headphones, or app fixes.