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Entrepreneur op-ed urges B2B SaaS firms to ditch 'vending machine' marketing model

A contributor to Entrepreneur argues that many companies, especially in B2B SaaS, mistakenly treat marketing spend as a vending machine that should instantly dispense leads for every dollar spent. Instead, the piece proposes viewing marketing like an investment account, where some efforts pay off immediately and others build trust and recall over time, eventually compounding into inbound demand.

Cubacadabra to unify iOS, Android and web apps around a shared Rust core

Cubacadabra's developers plan to rebuild the product's iOS, Android, and web clients as thin native shells that delegate application logic to shared Rust crates rather than reimplementing features separately in Swift, Kotlin, and JavaScript. The goal is to move business rules like form validation, save logic, and error handling into one Rust codebase that all three platforms call into, citing Litter's Rust-core approach with UniFFI bindings as a precedent.

Anthropic details how threat actors used Claude for cyberattacks between December 2025 and August 2026

Anthropic's Threat Intelligence team disclosed that it identified and shut down multiple cyber operations run by state-sponsored groups, financially motivated criminals, and politically motivated actors who abused its Claude Haiku, Sonnet, and Opus models. The company said no misuse was found involving Claude Fable or Mythos, which carry stronger safeguards, and that in every case it disrupted the activity, patched its defenses, and coordinated with law enforcement and industry partners.

Starz Sets December 4 Premiere for Final Season of P-Valley

Starz announced that P-Valley's third and final season will premiere with two episodes on December 4, over two years after season 2 ended. The show, created by Katori Hall, will resolve its cliffhangers, including Diamond's fate after being locked in a car trunk and Keyshawn's jail storyline following an escape attempt from her abuser.

Paramount+ releases full-length trailer for Avatar: Seven Havens ahead of Oct. 9 debut

Paramount+ dropped a nearly three-minute trailer for Avatar: Seven Havens, revealing character voices and story details ahead of its October 9 premiere. The series is set 200 years after The Legend of Korra, in a world fractured into seven havens after a catastrophe that has turned public opinion against Avatars, with new Avatar Pavi at the center of the story alongside a twin sister and a group of friends.

Belkin 45W USB-C charger drops to $14.99 on Amazon

Amazon has discounted Belkin's 45W USB-C wall charger by 25%, bringing the price down to $14.99. The compact charger supports USB Power Delivery 3.1 and Programmable Power Supply (PPS) standards, making it compatible with fast charging for phones, tablets, and some laptops.

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