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Apple is releasing the iPhone 18 Pro and Pro Max on September 18th, with preorders starting September 12th, ahead of the foldable iPhone Duo in October and a still-unannounced base iPhone 18. The 6.3-inch Pro starts at $1,199 and the 6.9-inch Pro Max at $1,299, each $100 pricier than last year's models, while screen size, battery capacity and resolution remain the main differences between the two variants.
Apple is holding its September hardware event today at 1:00 p.m. ET, streamed live via Apple.com, YouTube and the Apple TV app. The event, themed 'Surprise and shine,' marks the start of John Ternus's tenure leading product launches and is expected to introduce the iPhone 18 Pro and Pro Max, a first-ever foldable iPhone Duo, updated Apple Watch Series 12 and Ultra 4 models, and new AirPods 5 earbuds.
After unveiling the iPhone Duo and iPhone 18 Pro at its 'Surprise and shine' event, Apple raised prices by $100 on all previous-generation iPhones still sold. The iPhone 16 jumped from $699 to $799, the 17E from $599 to $699, the base iPhone 17 from $799 to $899, and the iPhone Air from $999 to $1,099.
At its fall event, Apple launched the iPhone 18 Pro, Pro Max, and a new foldable iPhone Duo, but held back the standard iPhone 18, which is now expected in early 2026. Alongside this, Apple raised prices by $100 across its existing iPhone 17 models and even the older iPhone 16, which returns to its original $799 price.
Analyst Mark Gurman says the iPhone 18 Pro and Pro Max will come in four colors: Black, Light Blue, Silver, and Burgundy. This marks a shift from last year's iPhone 17 Pro, which shipped with only three color options and no black variant. Gurman also noted the foldable iPhone Duo is expected in dark blue and white.
Apple unveiled the iPhone 18 Pro and Pro Max, starting at $1,199, with pre-orders opening September 12 and sales beginning September 18. The standout feature is a six-blade aperture system letting users adjust depth of field and lighting between f/1.48 and f/4.0, alongside a new A20 Pro chip built on TSMC's 2nm process and an Apple Reference Image tool to verify unedited photos.
Ahead of Apple's 'Surprise and shine' event, John Ternus posted a cryptic video showing a spotlight shining on the corner of what looks like an iPhone. Speculation points to the video hinting at a variable aperture camera system rumored for the iPhone 18 Pro and Pro Max.
Apple is reportedly expanding its trade-in program so that devices with minor cosmetic flaws, such as small screen cracks, qualify for the same value as pristine units. The change is expected to go live across Apple's entire product line as soon as the online store reopens after today's iPhone event. It comes as new iPhone 18 Pro models are expected to carry roughly $100 price increases.
Ahead of Apple's 'Surprise and shine' event, leakers and Bloomberg's Mark Gurman detail expected announcements including the foldable iPhone Duo, iPhone 18 Pro with a smaller Dynamic Island supporting three Live Activities, a mechanical aperture on the Pro Max, and faster charging. AirPods 5 are also expected, offering versions with and without wireless charging cases plus improved noise cancellation, while camera-equipped AirPods have reportedly been pushed to next year. Pre-orders for the iPhone Duo and iPhone 18 Pro are expected to open September 12 at the usual 5 a.m. PT time.
Apple unveiled the iPhone 18 Pro and Pro Max, featuring a main camera with dynamic aperture control, a new A20 Pro chip built on 2nm technology, and an enlarged vapor chamber for cooling. Pricing starts at $1,199 for the 18 Pro and $1,299 for the Pro Max, both up $100 from last year, with preorders starting September 12 and availability September 18.
A new report suggests Apple's upcoming foldable phone, launching today, will be called the iPhone Duo rather than the previously rumored iPhone Ultra. The device is expected to lack certain premium features found in the iPhone 18 Pro Max, such as a telephoto lens, variable aperture, and Face ID.
Apple has taken its online store offline ahead of its September event, a signal that new hardware announcements are imminent. Expected reveals include the iPhone 18 Pro and Pro Max, the foldable iPhone Duo, Apple Watch Series 12 and Ultra 4, and fifth-generation AirPods, marking the first major product event under new CEO John Ternus.