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Amazon and the “Profitless Business Model” Fallacy

[DISCLOSURE: As always when I write about Amazon, I'll note I worked there from 1997-2004 and that I still own some shares in the company. I still have many friends who work there, though I have no more idea what Amazon is working on now than any of you in the public.] With every quarterly earnings call, my Twitter feed lights up with jokes about how Amazon continues to grow its revenue and make no profits and how trusting investors continue to rewards the company for it. The apotheosis of that

Improving End-to-End Tests to Reduce Flakiness: Tools and Strategies

There’s nothing worse than a test suite that fails randomly. Flaky end-to-end (E2E) tests erode confidence, slow down releases, and lead developers to ignore legitimate failures. If your team starts using the term “CI roulette,” it’s time to act. Flaky tests are fixable—but it takes visibility, discipline, and the right tooling. What Is a Flaky Test? A flaky test is one that fails sometimes and passes other times, without any changes to the code. They’re usually caused by: Timing issues (e.g

Amazon and the "Profitless Business Model" Fallacy

[DISCLOSURE: As always when I write about Amazon, I'll note I worked there from 1997-2004 and that I still own some shares in the company. I still have many friends who work there, though I have no more idea what Amazon is working on now than any of you in the public.] With every quarterly earnings call, my Twitter feed lights up with jokes about how Amazon continues to grow its revenue and make no profits and how trusting investors continue to rewards the company for it. The apotheosis of that

Does Anyone Know What ‘Wellness’ Means Anymore?

Yes or no: Do you have any idea what “wellness” is? Depending on where you live and which online rabbit holes you’ve tripped into, your answer to that question—and your actual definition of wellness—may vary widely. Beyond Wellness The line between science and wellness has been blurred beyond recognition. WIRED is here to help. And yet, we’re in a moment where wellness is the holy grail du jour, sometimes at the expense of our actual health. There’s the softer version of wellness, one characte

Animals Are the Original Wellness Influencers

In the early 2010s, researchers in Mexico City noticed that sparrows and finches at the national university were lacing their nests with cigarette butts. The birds would collect the butts—mostly smoked—carefully remove the outer paper layer, and weave fibers from the filters into their homes, among the twigs and grass. Beyond Wellness The line between science and wellness has been blurred beyond recognition. WIRED is here to help. This sort of dubious yet intriguing lifestyle choice will be fa

The Art of Freelancing Like a Boss, According to the Folks Who Do It

Jeffrey Hazelwood/CNET Jamie Brindle has been freelancing for 16 years and is on a mission to "demystify" the freelance world. In 2020, amid a shaky job market and widespread rejection of corporate hustle culture, he started helping beginner freelancers become their own bosses. The expansion of remote work, advances in AI and the growth of influencer platforms have all led to a kind of self-employment boom. As Gen Zers and millennials find new ways to upgrade their skills in a flexible work se

The Bitter Lessons Behind Kimi Researcher's Taste

The Bitter Lessons Behind Kimi Researcher’s taste Crystal J 7 min read · 2 days ago 2 days ago -- 2 Listen Share This blog will not look like what you often see in tech reports — where someone says, “Oh, ideas just came to my mind, and bang, it just happens.” The reality was far more challenging, iterative, and often frustrating. When I first rolled out this Apple-style frontend UI, it looked sleek, and I was genuinely excited. I shared it with everyone, thinking, “This is really great!” But

AI's biggest impact on your workforce is still to come - 3 ways to avoid getting left behind

Mihaela Rosu/Getty Images If you think AI has already irrevocably changed your role, think again. The full impact of AI on professional responsibilities will be felt in the months and years ahead. That's the opinion of Kirsty Roth, chief operations and technology officer at business information services specialist Thomson Reuters, who reflected on her firm's recently released research into the use of AI in modern enterprises. Also: Most AI projects are abandoned - 5 ways to ensure your data e

The Latest ‘Alien: Earth’ Trailer Adds Even More Alien Monsters

In the Alien movies, one killer species is more than enough for humanity to deal with. Actually, it’s almost always too much. Most everyone usually dies. But, in Alien: Earth, which comes to FX on August 12, it’s not just that iconic xenomorph the characters will have to deal with. Four other killer monsters have crash-landed on our planet too. Let the fun begin. From the mind of Noah Hawley, Alien: Earth takes a whole new look at the franchise made famous by the likes of Ridley Scott and James

Best King-Size Mattresses for 2025, Tested by CNET’s Sleep Experts

Our sleep experts have been testing mattresses, bedding and accessories for years (a few have been testing for up to eight years). At this point, we've tested over 300 mattresses from dozens of brands, from bigwigs like Purple and Tempur-Pedic to more niche companies like Sonu and Airweave. Our team is comprised of bed testers with varying body weights and types, heights, genders and sleep preferences, which helps us provide an overarching assessment of each mattress from a multitude of viewpoi

Squarespace Promo Codes: 50% Off | July 2025

Squarespace helps small businesses and regular Joe Schmoes to get software help to build their own websites (for both personal and business), even including the commerce side of things with point of sale, inventory, and customer data features (both online or in person). In the age where literally everything is digitized and accessed through the World Wide Web, having an online presence is the most important thing you can do for your business or brand’s growth. Creating a website can be difficult

Fitbit’s Charge 6 fitness tracker is at its lowest price ever at Walmart

The Fitbit Charge 6 is one of the best fitness trackers we’ve tested, and down to an all-time low price of $93 ($66.95 off) at Walmart. The deal includes a six-month subscription to Fitbit Premium, a service that includes guided workouts, a wellness report, and other perks, and usually costs $10 per month or $80 per year. You can get the Charge 6 for $99.95 ($60 off), along with the same six-month subscription, at Amazon. The Charge 6 is the only fitness tracker under $200 with an FDA-cleared E

Random selection is necessary to create stable meritocratic institutions

Campbell's Law (a variant of Goodhart's Law) states that the more a metric is used for social decision-making, the more it will be subject to corruption which distorts and corrupts not only the metric itself, but the very social processes it was meant to measure. Selection criteria for a position of authority are one example of such a metric. When selection criteria are opaque, it is difficult for them to become a target, preserving their utility as measures. For governance positions however, it

The best fitness trackers for 2025

Engadget has been testing and reviewing consumer tech since 2004. Our stories may include affiliate links; if you buy something through a link, we may earn a commission. Read more about how we evaluate products . If you're looking to get fit, sleep better or just keep a closer eye on your health, a fitness wearable is a great place to start. Whether you're into intense workouts or just want to hit your step goal each day, the best fitness trackers available today can offer loads of helpful feat

Why random selection is necessary to create stable meritocratic institutions

Campbell's Law (a variant of Goodhart's Law) states that the more a metric is used for social decision-making, the more it will be subject to corruption which distorts and corrupts not only the metric itself, but the very social processes it was meant to measure. Selection criteria for a position of authority are one example of such a metric. When selection criteria are opaque, it is difficult for them to become a target, preserving their utility as measures. For governance positions however, it

The best cheap fitness trackers for 2025

Engadget has been testing and reviewing consumer tech since 2004. Our stories may include affiliate links; if you buy something through a link, we may earn a commission. Read more about how we evaluate products . If you’re looking to get healthier without spending a fortune, the best cheap fitness trackers prove you don’t need to splash out on the best smartwatches to stay on top of your goals. Whether you're counting steps, keeping track of heart rate monitoring or trying to improve your sleep

How agentic AI is transforming the very foundations of business strategy

Jiojio/Getty Images Business is on a never-ending quest to boost efficiency, cut costs, and increase productivity. Some of the earliest known businesses -- ancient Mesopotamian traders -- inspired the invention of writing. (Record keeping -- now that's a competitive advantage!) Similar needs have existed in every economic period. The big difference now is that AI technology can boost these efficiencies in new and exponentially profitable ways. Agentic AI is at the core of this efficiency boost

The Whoop 5.0 Is a Massive Upgrade to Health Tracking. I Wasn’t Ready.

At some point in the late 2010s, I became obsessed with my heart rate. I was at a point in my fitness life that I was training for marathons and I cared a whole lot about every process involved. I spent a certain percentage of my workday staring at my heart rate on my fitness watch and feeling smug if I kept my resting heart rate below 50 beats per minute (bpm) and wigging out if it went over 60 bpm. Heart rate was my gateway drug into health tracking, and it soon devolved into an unhinged compu

Most AI projects are abandoned - 5 ways to ensure your data efforts succeed

Wong Yu Liang/Getty Almost two-thirds (63%) of organizations are unsure they have the right data management practices for AI, according to research firm Gartner. This lack of readiness has an impact: the analyst predicts 60% of organizations will abandon AI projects through 2026. Also: 5 ways to be a great AI agent manager, according to business leaders Richard Masters, VP of data and AI at Virgin Atlantic, is one business leader who is determined to see his organization's pioneering initia

I Tried MyFitnessPal's New Meal Planner Feature and Was Pleasantly Surprised by the Healthy Recipes

CNET’s expert staff reviews and rates dozens of new products and services each month, building on more than a quarter century of expertise. Anna Gragert/CNET You're likely familiar with MyFitnessPal as an app that tracks your food intake, allowing you to log calories, weight, exercise, sleep and more. But the app's new features make it clear that it really does seem to want to be the type of fitness pal who's there for you during every step of your quest for healthy food, from planning to groc

20 Best Prime Day Fitness Tracker Deals and Smart Ring Sales (2025)

In the northern hemisphere, it's hard not to spend the winter in a state of slumbering sloth, just waiting for sunshine and good times to start again. Conveniently, Prime Day fitness tracker deals (all four days of them) drop right in the middle of summer, which makes this a great time to pick up the smartwatch or smart ring that you just didn't have the cash for at Christmas. This year, you have four whole days to shop the Amazon deals, but if you don't want to take that much time, I've highli

19 Best Prime Day Fitness Tracker Deals and Smart Ring Sales (2025)

In the northern hemisphere, it's hard not to spend the winter in a state of slumbering sloth, just waiting for sunshine and good times to start again. Conveniently, Prime Day fitness tracker deals (all four days of them) drop right in the middle of summer, which makes this a great time to pick up the smartwatch or smart ring that you just didn't have the cash for at Christmas. This year, you have four whole days to shop the Amazon deals, but if you don't want to take that much time, I've highli

I Tried MyFitnessPal's New Feature and It Helped Me Plan Healthy Meals That Actually Taste Good

CNET’s expert staff reviews and rates dozens of new products and services each month, building on more than a quarter century of expertise. Anna Gragert/CNET The MyFitnessPal app is known for its food-tracking features, which allow you to log calories, macros, micronutrients, weight, exercise, sleep and more. But its continually added new features make it clear that the app really does want to be the type of pal who's there for you during every step of your eating journey. At the end of April

16 Best Prime Day Fitness Tracker Deals and Smart Ring Sales (2025)

In the northern hemisphere, it's hard to not spend the winter in a state of slumbering sloth, just waiting for sunshine and good times to start again. Conveniently, Prime Day fitness tracker deals (all four days of them) drop right in the middle of summer, which makes this a great time to pick up the smartwatch or smart ring that you just didn't have the cash for at Christmas. This year, you have four whole days to shop the Amazon deals, but if you don't want to take that much time, I've highli

Florida is letting companies make it harder for highly paid workers to swap jobs

This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. One of the most employer-friendly policies in the US has become law. Florida enacted legislation that allows companies to enforce non-compete agreements for up to four years, up from the current two. The new law is a big win for Citadel CEO Ken Griffin, who advocated for it. With the new arrangement, employees leaving a company would be relieved of their job responsibilities but sever

Deal: Don’t miss the year’s best Fitbit Charge 6 deal at 38% off

Kaitlyn Cimino / Android Authority If you’re in the market for a fitness tracker, there’s a fantastic deal on the Fitbit Charge 6 during Amazon Prime Day. You can grab this wearable for just $99.95, down from its normal price of $159.95 and marking a substantial 38% discount off retail. This is the lowest price we’ve seen all year, even beating the previous low of $115. Fitbit Charge 6 for $99.95 (38% off) The Fitbit Charge 6 is packed with features aimed at fitness enthusiasts. It offers over

9 Best Prime Day Fitness Tracker Deals and Smart Ring Sales (2025)

In the northern hemisphere, it's hard to not spend the winter in a state of slumbering sloth, just waiting for sunshine and good times to start again. Conveniently, Prime Day fitness tracker deals (all four days of them) drop right in the middle of summer, which makes this a great time to pick up the smartwatch or smart ring that you just didn't have the cash for at Christmas. This year, you have four whole days to shop the Amazon deals, but if you don't want to take that much time, I've highli

FTC’s click-to-cancel rule has been struck down by federal judges at the eleventh hour

In 2024, the FTC was set to implement the "click to cancel" rule, which would have placed requirements on companies to be forthright about the terms and conditions and exit options for their subscriptions. Since that time, the agency has become a less independent part of the executive branch and in May, it delayed enforcing some parts of this rule to July 14. Today, the entire plan appears to be dead in the water after judges in the US Eighth Circuit Court of Appeals decided to vacate the rule.

6 Best Prime Day Fitness Tracker Deals and Smart Ring Sales (2025)

In the northern hemisphere, it's hard to not spend the winter in a state of slumbering sloth, just waiting for sunshine and good times to start again. Conveniently, Prime Day fitness tracker deals (all four days of them) drop right in the middle of summer, which makes this a great time to pick up the smartwatch or smart ring that you just didn't have the cash for at Christmas. This year, you have four whole days to shop the Amazon deals, but if you don't want to take that much time, I've highli

With Fitbit part of Google, Amazon Is Clearing Out the Fitbit Charge 6 at a New All-Time Low.

Google has owned Fitbit for a couple of years now, but that hasn’t slowed the brand’s momentum. The Charge 6 remains both a fashionable add-on and an excellent fitness tracker and its smartphone app is simply brilliant to use and navigate. For Prime Day, Amazon is debuting a huge 40% off discount, which brings the Charge 6 down to an all-time low. The deal is only for Prime members but if you are not a member, you can take advantage of a 30-day free trial to join in on the action. The Fitbit C