Tesla’s ad spend on X has shrunk to almost nothing
Tesla spent $400,000 advertising on Elon Musk’s social media platform X in 2024, according to a new regulatory filing. But the automaker appears to be on track to spend just a fraction of that in 2025 as sales have struggled. In the first two months of 2025, Tesla spent $10,000 on X ads, putting it on track to spend only $60,000 annually unless it radically increases its advertising for the remainder of the year. During the same time period last year, it had already spent $200,000 on X, Tesla d