Whoop MG review: a big whoop for a small crowd
is a senior reporter focusing on wearables, health tech, and more with 13 years of experience. Before coming to The Verge, she worked for Gizmodo and PC Magazine. The tragedy of a niche product is if it sees any success, two things will happen. First, rivals big and small will copy its ideas. Then, to combat that existential threat and appease investors, there’ll be an appeal to the larger mass market. A handful of niche products survive the transition to the mainstream. Most don’t. (See: Nest,