61% of US Adults Have Never Tried a Meal Kit. There Are Two Big Reasons
Meal kits have evolved dramatically in the 13 years since Blue Apron launched in the US. Today, nine major meal kit services operate across the country, and their convenient dinner packages have become comparatively cheaper and better suited to people with dietary restrictions. Increased competition has brought variety and consumer-friendly makeovers to meal delivery services, but much of the population is still skeptical. In a recent CNET survey of more than 2,600 US adults, most of those who