The $25k car is going extinct?
View in browser Issue #353 Sunday, June 29, 2025 Why the $25,000 car is going extinct Can’t find an affordable car anywhere? You’re not the only one. BY MARK DENT In late 2021, Ford released the Maverick, a compact pickup truck. At roughly half the cost and half the weight of the popular F-150, it was meant to be an antidote for excess, and it worked. With a manufacturer’s suggested retail price (MSRP) of $19,995 for the base level, the Maverick drew rave reviews from critics and a rush of inte