Amazon Prime Video Now Showing Nearly 6 Minutes of Ads Per Hour, Double What It Was
Amazon is now showing four to six minutes of advertisements per hour on its Prime Video streaming service. That's about double the ad load from when the company introduced ads in January 2024, according to a report from ADWEEK. According to the report, which is based on information from six ad buyers and documents, Amazon notified investors of the increase in ads but has not made a public announcement of the change. Despite initial grumbling from consumers, Amazon introduced ads to Prime Video