GoKawiil
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Apple's 'Surprise and Shine' event introduced the iPhone Duo, its first foldable phone priced at $1,999, alongside the iPhone 18 Pro and Pro Max, updated AirPods, and Apple Watches with improved heart rate sensors. The event marked the public debut of John Ternus, who became Apple's CEO on September 1 after leading hardware engineering, and who opened the show discussing AI's role in daily life.
Apple's fall event, its first under new CEO John Ternus, introduced the company's first foldable device, the iPhone Duo, alongside the iPhone 18 Pro and Pro Max and new AirPods. The Duo has a 7.6-inch inner display with an under-display camera, a 5.4-inch outer screen, and dual 48-megapixel cameras, starting at $1,999 with pre-orders opening October 16 and availability October 23. The 18 Pro models keep last year's design but gain a 48-megapixel main camera with a variable six-blade aperture and expanded manual photo controls.
Alongside unveiling the iPhone 18 and its first foldable, the iPhone Duo, Apple raised prices on its older iPhone lineup by roughly $100 in the US, with steeper increases abroad, including about 20.5% in India. The company also discontinued the iPhone 17 Pro and Pro Max models.
At its annual hardware event, Apple unveiled three new iPhones—including a foldable model—alongside updated Apple Watches and AirPods. The company positioned these devices less as standalone gadgets and more as platforms designed to deliver personal AI experiences.
Apple did not announce it, but after its iPhone Duo event the company raised prices by $100 across its lineup of previous-generation iPhones still for sale. The iPhone 16 returns to its original $799 launch price, the iPhone 17E now starts at $699, and the iPhone Air jumps to $1,099. AirPods pricing, including the AirPods Pro 3 at $249, was left unchanged.
Apple unveiled its debut foldable device, the iPhone Duo, starting at $1,999 for 256GB, alongside the iPhone 18 Pro lineup, updated Apple Watches, new AirPods, and Siri-powered software features. This was the first product event led by John Ternus, who recently succeeded Tim Cook as CEO after 15 years. No base iPhone 18, Vision Pro, iPad, or Mac announcements were made at the event.
Apple unveiled the iPhone 18 Pro and Pro Max at its 'Surprise and shine' event, featuring the A20 Pro chip, an adjustable camera aperture with AI features, and a larger vapor chamber. The standout upgrade is battery life, with the Pro Max rated for 45 hours of video playback versus 39 hours on last year's model, plus faster wired and wireless charging. Starting at $1,299 for 256GB, the new phone costs $100 more than its predecessor at launch.
Apple has released the iPhone 18 Pro, introducing a variable-aperture camera system as its headline hardware feature. The upgrade allows the camera to adjust its aperture opening, a capability previously reserved for dedicated cameras and rarely seen in smartphones.
Apple published the complete release notes for iOS 27, confirming the update arrives on September 14. The notes detail a more conversational Siri with app actions, onscreen awareness and a dedicated Siri app, plus new Apple Intelligence features across Photos and other apps for compatible iPhone models starting with the 15 Pro line.
Apple introduced a new Reference camera mode on the iPhone 18 Pro that creates a tamper-proof original copy of every photo taken, using sensor signatures verified through Private Cloud Compute. This reference image sits alongside any edited version in the Photos app, letting users compare the two directly. Apple also announced it will support Google's SynthID standard for identifying AI-generated or altered images.
Apple has extended its $100 price increase from the new iPhone 18 Pro and Pro Max to older, unchanged models. The iPhone 17 now starts at $899, the iPhone Air at $1099, the iPhone 17e at $699, and the iPhone 16 at $799, all up from their previous prices despite receiving no updates.
Apple has reintroduced a black color option for its iPhone Pro lineup, ending a one-year gap after the iPhone 17 Pro launched only in orange, silver, and blue. The black finish returns alongside other color choices like burgundy for the newer Pro model.