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Experience

23 GoKawiil briefs on this topic

Elite universities borrow luxury-brand playbook to retain student appeal

A commentary on higher education argues that top-tier institutions can no longer coast on prestige alone to attract students. Instead, it says these schools are adopting strategies long used by luxury brands to build lasting customer relationships, focusing on creating an overall experience rather than just a credential.

Opinion piece argues customer 'lived experience' data is underused by businesses

A commentary piece contends that while organizations now collect vast amounts of behavioral data across the customer journey, this data excels at showing 'what' happened but often fails to explain 'why.' The author argues that lived experience—qualitative, human context—constitutes a valuable but frequently overlooked form of data.

Entrepreneur op-ed argues website design draws on centuries-old visual principles

An Entrepreneur contributor argues that modern website design relies on the same principles used in manuscripts, maps and architecture long before the internet existed—hierarchy, imagery, patterns and spatial organization that help people find meaning quickly. The piece contends that clarity, familiar navigation patterns and purposeful imagery are structural necessities rather than stylistic choices.

Dublin Restaurateur Alan Clancy Opens Rooftop Venue DÍON After Initial Tender Loss

Hospitality entrepreneur Alan Clancy has opened DÍON, an 18,000-square-foot rooftop restaurant atop Dublin's former Central Bank of Ireland building. Clancy originally lost a 2019 tender to develop the site with an Irish-rooted concept, but after COVID-19 closures forced him to rework his other venues, Hines' managing director later invited him back to pursue the project. The restaurant's name means 'roof and shelter' in Irish, reflecting its rooftop setting and design.

Entrepreneur op-ed: CEO likens contrarian travel habits to business strategy

An Entrepreneur contributor describes visiting Yamagata, Japan for a niche sake-brewing workshop instead of typical tourist spots, citing a 2026 American Express survey that found 79% of millennial and Gen Z travelers now prioritize hands-on local experiences over famous landmarks. The writer, a CEO with experience traveling to 33 countries, draws parallels between avoiding crowded tourist destinations and pursuing underexplored business opportunities rather than obvious, saturated markets.

Fast Company Launches 'Pacesetters' Program Spotlighting AI-Driven Customer Experience Leaders

Fast Company introduced a new recognition initiative called Pacesetters, honoring executives who are advancing AI-powered customer experience innovation. The launch featured a panel discussion with leaders from Tata Consultancy Services, The Home Depot, and Stellantis, moderated by Mansueto Ventures CEO Stephanie Mehta. The conversation centered on using AI to reduce friction in customer interactions while maintaining trust.

Fix Your Search Founder Details In-Person Audit Method for Small Business Owners

An Entrepreneur contributor from Fix Your Search describes a client evaluation process that goes beyond online reviews and websites by physically visiting businesses as a first-time customer would. The method involves timing how long it takes staff to acknowledge a walk-in visitor and scanning the physical space for overlooked flaws like smudged glass, flickering lights or worn signage that owners no longer notice.

Marketers Shift Focus From Screen Time to In-Person Brand Experiences

An Entrepreneur contributor argues that after years of brands chasing attention through content, emails and notifications, consumers are now seeking analog experiences like dinner parties, run clubs, and phone-free events. The piece suggests marketers should reframe their goal from maximizing time spent with a brand to helping people use their time more meaningfully.

Automaker and home-goods retailer executives detail human-centered AI strategy for customer experience

Leaders from a major automaker and a large home-goods retailer discussed how they are deploying artificial intelligence to enhance customer interactions rather than replace human judgment. Both executives emphasized designing AI tools that support employees and shoppers, building on the industry's evolution from physical stores to online shopping to more advanced digital experiences.

PR firm owner shares five-step system for balancing growth with client service

An entrepreneur with over 15 years running a public relations firm outlines five practical habits for scaling a business without letting customer service quality slip. The core recommendation is treating business development as a scheduled, recurring task rather than an afterthought squeezed in during slow periods.

Punk Ethos Finds Fans Among Business Consultants Seeking Authenticity

Customer experience consultant Adrian Swinscoe and other business advisers are drawing on punk subculture's anti-establishment, do-it-yourself values as a corrective to corporate practices they see as overly metric-driven and impersonal. Swinscoe reportedly grew frustrated that his field had drifted toward benchmarks and abstract data at the expense of genuine customer connection, prompting him to look to punk's ethos for inspiration.

Poor hiring communication now carries a measurable cost, report finds

A new analysis argues that candidate experience — including salary transparency, realistic job descriptions and consistent updates — has become a core part of employer branding. Companies with weak hiring communication pay at least 10% more per hire, and negative candidate experiences increasingly surface publicly through Glassdoor reviews and social media posts rather than word-of-mouth alone.