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Tech News
Apple will hold its annual September product event on September 9 at 10 am Pacific, streamed via its website, YouTube, and Apple TV. It marks the first such event since Tim Cook stepped down as CEO, with John Ternus now leading the company. Leaks point to Pro-level iPhones, updated Apple Watches, and possibly Apple's first foldable phone.
Ahead of Apple's September 9 event, where the company is expected to unveil the iPhone 18 Pro, Pro Max and a foldable iPhone Ultra, a rumored dark cherry red color option for the Pro models has inspired a fan-made AI video ad. The creator clearly labeled the clip as AI-generated rather than presenting it as a leak.
Reports suggest Apple's upcoming iPhone 18 Pro lineup will introduce a variable aperture lens on the main camera, a first for the iPhone. It remains unclear whether both the Pro and Pro Max models will get this feature, or just the larger Pro Max, and the wide-angle and telephoto lenses are expected to keep fixed apertures.
9to5Mac's daily podcast episode for September 4 rounds up ongoing speculation about a possible iPhone Ultra model and the upcoming iPhone 18 Pro. The episode is hosted by Chance Miller and distributed through Apple Podcasts, Stitcher, TuneIn, Google Play and RSS feeds.
Bloomberg's Mark Gurman published fresh details on Apple's upcoming iPhone 18 Pro and Pro Max, set to debut September 9. He says the phones will get a mechanical aperture camera system for adjusting light and depth, a second-generation vapor chamber for cooling, improved battery life, and in-house C2 modems.
A supply chain report from Nikkei Asia says Apple is currently producing only a few hundred iPhone Ultra foldable units per day, far below the tens of thousands needed daily to hit normal launch targets. An extra trial production run in August, meant to verify the device's hinge performance and surface flatness, reportedly pushed back commercial manufacturing by several weeks.
New reports indicate Apple's upcoming iPhone 18 Pro and Pro Max will keep the same screen sizes as current models but introduce two display upgrades: LTPO+ panel technology and a Dynamic Island notch shrunk by roughly 35%. The changes point to incremental hardware refinements rather than a full redesign for this generation.
Ahead of next week's launch, rumors detail three advantages Apple's foldable iPhone Ultra will hold over the iPhone 18 Pro and Pro Max: dual displays offering both larger and smaller screen options, a slimmer folded form that fits pockets more easily, and exclusive multitasking features in iOS 27 like side-by-side apps with drag-and-drop support.
A Chinese Weibo leaker known as Fried White Rice shared circuit board diagrams believed to relate to Apple's next A20 Pro chip, expected in iPhone 18 Pro models. Based on solder-ball placement, the leaker infers the chip keeps a 2+4 CPU core setup but increases small-core L2 cache to 8MB, and likely moves from six to seven GPU cores.
TrendForce reports that Apple's memory component costs for the 256GB iPhone 18 Pro will be almost four times higher in Q3 2026 than a year earlier. The firm expects Apple to absorb much of that increase rather than fully pass it to consumers, projecting only around a $100 price hike over the iPhone 17 Pro, while leaning more on Services revenue to cushion margins.
Ahead of Apple's expected iPhone 18 Pro unveiling next week, leakers agree on two colors—Dark Cherry/Burgundy and Sky Blue—but disagree on the third option. Fixed Focus Digital claims it will be black with no silver variant, while Sonny Dickson has posted images of SIM tray covers suggesting silver is the third color instead.
A Weibo leaker claims the iPhone 18 Pro and Pro Max are now in full production, with sky blue, pure black and burgundy as the three color options. The report suggests Apple will bring back black, which was absent from the iPhone 17 Pro lineup, while skipping a silver or gray shade this year.