GoKawiil
Tech News
Ahead of Apple's expected September 9 unveiling of its first foldable iPhone, research firm IDC forecasts the device will ship more than 10 million units within its debut year despite a rumored price around $2,500. The estimate aligns with a separate Counterpoint Research forecast projecting Apple will capture 25% of foldable smartphone shipments in 2026, as Samsung's share slips from 40% to 32%.
Counterpoint Research says Apple placed five models in the world's top 10 best-selling smartphones for Q2 2026, with the base iPhone 17 taking the top spot at 6% of global unit sales. The iPhone 17 Pro Max, iPhone 17 Pro, iPhone 17e, and iPhone 16 also made the list, while Samsung was the only other brand represented with five models including the Galaxy S26 Ultra.
Apple confirmed its September event with the English tagline 'Surprise and shine,' widely seen as hinting at a foldable iPhone reveal. A Twitter user noticed that Google Translate's rendering of the Chinese-language version of Apple's event teaser reads 'A new chapter unfolds, dazzling and brilliant,' which some fans see as an intentional nod to a folding device.
Apple has launched a custom hashmoji tied to the #AppleEvent hashtag on X, appearing whenever users post with that tag, ahead of its September 9 event themed 'Surprise and shine.' The event is expected to reveal the iPhone 18 Pro and Pro Max, a first foldable iPhone, plus new Apple Watch and AirPods models.
Apple has scheduled its annual product launch for Sept. 9 at 10 a.m. PT in Cupertino, streamed live from the Steve Jobs Theater. The event is expected to introduce a new foldable iPhone alongside updated Pro and Pro Max models, new Apple Watches, and AirPods, with cheaper iPhone variants reportedly pushed to a spring release.
Leaker Evan Blass posted images on X suggesting Apple's rumored foldable iPhone Ultra will come in three colors, including an unexpected red variant, alongside previously rumored black and white options. The images reportedly show inconsistencies with iOS 27's interface, using an outdated iOS 26 battery icon, raising doubts about their authenticity even if AI-generated.
Leaks ahead of Apple's confirmed September 9 event point to a foldable iPhone Ultra launching seven years after Samsung's first foldable phone. Reports describe a nearly crease-free inner display, an ultra-thin body powered by the A20 Pro chip and a vapor chamber for cooling, and a liquid-metal hinge built on technology Apple licensed more than 15 years ago.
Apple confirmed its next product launch event for September 9 at Apple Park in Cupertino, using the tagline 'Surprise and Shine.' The event is expected to introduce the iPhone 18 Pro and Pro Max, along with the Apple Watch Series 12, Apple Watch Ultra, and new smart home devices, though the standard iPhone 18 reportedly won't arrive until next year.
Apple has scheduled its 'Surprise and Shine' event for September 9, streamed via its website, Apple TV, the Developer app and YouTube at 10 a.m. PT. The event is expected to introduce new iPhone hardware, including a possible foldable iPhone and updated iPhone 18 Pro models, and will mark incoming CEO John Ternus' first public appearance in the role.
Apple has sent out invitations for a launch event on September 9 at 10am PT, widely expected to unveil its first foldable iPhone alongside new iPhone 18 Pro and Pro Max models. Reports suggest the foldable device, rumored to be called the iPhone Ultra, will use a book-style design similar to Samsung's Galaxy Z Fold 8. Updated Apple Watches and a refreshed Apple TV 4K may also be announced at the same event.
Apple has set a launch event for Sept. 9 at its Cupertino campus, inviting media with the tagline 'Surprise and shine.' The event is expected to unveil new iPhones and Apple Watches, including Apple's first foldable phone, alongside a fresh version of Siri built on large language model technology.
Ahead of Apple's September 9 fall event, CNET Group's family of publications—including CNET, Mashable, PCMag, Popular Science and ZDNET—is running a daily 'Apple a Day' series revisiting major moments in Apple's history, from the 2007 iPhone launch to the 2015 Apple Watch debut. The group is also hosting a 'Big Guessing Game' contest where participants can predict announcements for a chance to win an Apple Watch.