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Instagram begins US test of 90-minute horizontal video format called Features

Instagram has started testing a new long-form horizontal video product, called Features, with select creators in the U.S., after piloting it in Brazil. The format supports videos up to 90 minutes and lets creators link short Reels clips to the full-length versions, according to Instagram VP of Product Tessa Lyons speaking to The Hollywood Reporter. Full episodes will also surface in Explore and other parts of the app, letting users jump from a clip to the complete video without leaving Instagram.

Instagram tests 90-minute video uploads called 'Features'

Instagram announced Monday it is testing a new upload format called 'Features' that lets creators post videos up to 90 minutes long, departing from its years-long focus on short-form vertical clips. Instagram head Adam Mosseri has previously said the platform mostly pays creators through brand deals rather than direct per-view payouts, unlike YouTube's ad-revenue sharing model.

Instagram Tests Longer, Widescreen Video Format

Instagram is experimenting with support for longer, widescreen videos, a shift from its traditional vertical, short-form video emphasis. The change would let creators upload content more similar in shape and length to YouTube videos.

Instagram tests longform widescreen video feature called 'Features'

Instagram is rolling out a small US test of a new longform, widescreen video format called 'Features,' alongside a parallel test with creators in Brazil. CEO Adam Mosseri said the company is also testing related tools, including clips that link to longer videos, a way to bundle Reels into a 'series,' and improvements to live video discovery.

T-Mobile launches T-Mix plans with swappable streaming and gaming perks

T-Mobile has introduced three new "T-Mix" wireless plans—Standard, More, and Loaded—that let customers bundle service with subscriptions such as Netflix, Apple TV, YouTube Premium, and Xbox Game Pass Ultimate. Pricing starts at $55/month for Standard with one swappable perk, rising to $95/month for Loaded, which allows up to three perks per line across the first three lines, capped at 11 total. Subscribers can change their chosen "Picks" up to four times a year without affecting the plan's cost.

YouTube targets early 2027 for AV2 codec rollout on web

YouTube says it plans to begin streaming with the AV2 video codec on its web platform as early as 2027, according to engineering director Des Keane. The company notes that over 90% of its catalog by watch time already uses AV1, and AV2 is expected to offer notably better compression efficiency for streaming.

YouTube adds custom topic feeds to mobile app home screen

YouTube has rolled out a new feature letting mobile users build their own video feeds by typing in any topic or mood, rather than relying solely on the recommendation algorithm. The feature appears as a plus sign on a new horizontal menu at the top of the app's home screen, alongside tabs for subscriptions, music, live streams, and Music & TV. Users can edit, rename, or delete these custom feeds at any time.

YouTube rolls out customizable homepage feeds and new mobile top bar in US

YouTube has begun rolling out a feature letting users build custom feeds tailored to different viewing moods, alongside a redesigned top bar for its mobile homepage. The changes are starting in the US, with wider availability expected to follow.

YouTube moves Subscriptions tab from bottom bar to top of Home feed

YouTube is redesigning its Android and iOS apps, relocating the Subscriptions tab from the bottom navigation bar—where it has sat since 2017—into a new top bar on the Home screen. The update also introduces custom feeds, letting signed-in users type descriptions of content they want to see and generate tailored feeds, with new dedicated tabs for Live, Music, and Movies & TV. Custom feeds are launching first for English-speaking, signed-in users in the U.S. on mobile and desktop, with free accounts capped at 3 saved feeds and Premium members at 8.

Diary of a CEO podcast tracking $60M in annual revenue, Steven Bartlett says

Steven Bartlett, who launched his podcast in 2017 with a $100 microphone while running marketing agency Social Chain, told Fortune the show is on pace for $60 million in revenue this year. The Diary of a CEO now has over 20 million YouTube subscribers and nearly 1,000 episodes, earning money through ads, products, subscriptions and events.

YouTube denies testing hidden dislike button for viewers

YouTube told The Verge it is not experimenting with hiding the dislike button from regular users, despite earlier screenshots on X showing the button tucked into a three-dot menu. The company clarified that a new UI change moving the dislike button applies only to the view creators see on their own uploaded videos.

YouTube tests moving dislike button into three-dots menu

YouTube appears to be testing a change that relocates the dislike button from its usual spot beside the like button into a three-dots submenu, according to reports citing screenshots from users on X and Reddit. Some users report the dislike button missing entirely. YouTube has not confirmed the test or responded to a request for comment.