Can You Trust the Data in a Privacy-First World?
Online advertising powers much of the internet economy, but collecting user data across platforms raises significant privacy concerns. Researchers from TikTok Inc., Duke University, and Penn State University have developed a solution that balances measurement accuracy with privacy protection. In their paper “Click Without Compromise: Online Advertising Measurement via Per User Differential Privacy,” Yingtai Xiao, Jian Du, Shikun Zhang, Wanrong Zhang, Qian Yang, Danfeng Zhang, and Daniel Kifer i