Reddit to Turn Positive Posts Into Ads for Brands
The next time you recommend a product or service to someone in conversation on Reddit, it might turn into an advertisement for the company. A new feature announced by the social media site at the Cannes Lions International Festival of Creativity will allow brands to take positive comments posted on Reddit and display them right under advertisements on the platform. The feature, called Reddit Community Intelligence, will integrate conversations happening on Reddit into a company’s marketing effo