Musk’s threat to sue firms that don’t buy ads on X seems to have paid off
Elon Musk's strategy of suing or threatening to sue companies that don't buy advertising on X has reportedly paid off in at least a few cases. A Wall Street Journal report yesterday said that Verizon and other companies started advertising on X after lawsuit threats. X sued some advertisers last year over what it claims is an illegal boycott and reportedly threatened to add other companies to the lawsuit if they didn't buy ads. The WSJ article said that Verizon, which hadn't advertised on X sin