The Humane AI Pin debacle is a reminder that AI alone doesn’t make a compelling product
The demise of Humane is perhaps the most predictable tech story of 2025. The company tried to build some buzz around its AI Pin in late 2023, marketing the device as a tiny replacement for smartphones and playing up the fact that Humane’s co-founders were former Apple employees. The problem was that it wasn’t really clear what the AI Pin would do to justify its $700 asking price (plus a $24/month subscription). It didn’t take long for things to spiral out of control. The AI Pin was released in