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Apple's fall event, the first led by CEO John Ternus, introduced the foldable iPhone Duo and larger iPhone 18 Pro and Pro Max, but notably skipped a standard non-Pro iPhone 18. Analysts expect Apple to release a cheaper mainline iPhone in a separate spring event, similar to past SE launches. The entry price for new iPhones announced Wednesday rose to $1,199, while the iPhone 17 saw a $100 price hike to $899.
Apple's new CEO John Ternus introduced the iPhone Duo, the company's first foldable device, at a Cupertino launch event. The phone opens to a 7.6-inch screen and will launch October 23 at a price lower than analysts anticipated, while Apple also debuted an AI-driven Siri, a new A20 Pro chip, and a $100 price increase on the standard iPhone 18 Pro lineup.
Apple has revealed its newest iPhone lineup, including the iPhone 18 Pro, iPhone 18 Pro Max, and its debut foldable model, the iPhone Duo. Pre-order windows and shipping timelines have been laid out for customers eager to secure the new devices before general availability.
Apple has unveiled the iPhone Duo, a foldable device that reworks the traditional iPhone interface by orienting controls vertically instead of horizontally. The redesign reflects the physical shift to a foldable form factor, requiring interface elements to be rethought for the new screen shape.
Apple's fall event centered on the new foldable iPhone Duo and expanded Siri AI features but included no mention of a long-rumored standalone smart home display. Insiders had suggested Apple would finally launch an Echo Show-style device with facial recognition and flexible mounting options, but the Apple Home app received no stage time at all. Instead, the $1,999 iPhone Duo can be propped up to mimic some display functions, though it lacks the size, speakers, and dedicated purpose of true smart displays.
Apple's latest product event introduced hardware like the Apple Watch Series 12, Apple Watch Ultra 4, AirPods 5, iPhone 18 Pro models, and the foldable iPhone Duo, but not everything ships immediately. While the Watch and AirPods models arrive September 18 alongside the iPhone 18 Pro, the iPhone Duo won't ship until October 23, and several Apple Intelligence features—including expanded Siri AI language support—won't roll out until later in 2026.
After its 'Surprise and Shine' event, Apple updated its Design Resources portal with Photoshop and PNG bezel assets for the new iPhone Duo and iPhone 18 Pro. The additions include the iPhone Duo shown in open and closed states across both color options, plus iPhone 18 Pro mockups featuring its smaller Dynamic Island.
Apple's 'Surprise and Shine' event introduced the iPhone Duo, its first foldable phone priced at $1,999, alongside the iPhone 18 Pro and Pro Max, updated AirPods, and Apple Watches with improved heart rate sensors. The event marked the public debut of John Ternus, who became Apple's CEO on September 1 after leading hardware engineering, and who opened the show discussing AI's role in daily life.
Apple unveiled its debut foldable device, the iPhone Duo, starting at $1,999 for 256GB, alongside the iPhone 18 Pro lineup, updated Apple Watches, new AirPods, and Siri-powered software features. This was the first product event led by John Ternus, who recently succeeded Tim Cook as CEO after 15 years. No base iPhone 18, Vision Pro, iPad, or Mac announcements were made at the event.
Apple has revealed its first foldable smartphone, called the iPhone Duo, marking the company's entry into the foldable device category long occupied by rivals like Samsung. Details on pricing, release date, and full specifications were not disclosed in the announcement.
Apple has introduced iPhone Duo, its first foldable handset, featuring a 7.6-inch inner screen and a 5.4-inch outer display with a nano-texture, glare-reducing finish. The device runs on the new A20 Pro chip with a dual-battery setup and vapor-chamber cooling, and ships with iOS 27 and Apple Intelligence. Pre-orders open October 16, with sales starting October 23 in star white and night sky finishes.
Apple unveiled the iPhone 18 Pro and Pro Max at its 'Surprise and Shine' event, introducing an upgraded Dynamic Island that can display three live activities at once instead of two. The main activity dominates the space while two smaller circular icons act as shortcuts to other running apps. The phones also feature variable aperture on the main camera, a bigger vapor chamber for cooling, improved battery life and faster charging.