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Samsung published a promotional message welcoming Apple to the foldable phone market just hours before Apple's anticipated launch event, where a foldable iPhone is rumored to debut. The post emphasized Samsung's Galaxy Z Fold as 'the world's lightest fold,' positioning the company as the established leader in the category.
Apple is set to hold an event expected to unveil between six and nine new products, headlined by its first foldable iPhone, the iPhone Ultra. Reports suggest the device could cost more than $2,000, with top configurations reaching $3,000, making it a flagship rather than a volume seller.
A Bloomberg report from Mark Gurman outlines Apple's iPhone lineup roadmap ahead of next week's launch event, covering the iPhone 18 Pro models and a foldable 'iPhone Ultra' arriving this fall, plus 2027 releases including an iPhone Air 2, redesigned Pro models marking the 20th anniversary of the iPhone, and a second-generation foldable device. The foldable Ultra is expected to fold to roughly passport size, include Touch ID and an advanced hinge, and cost over $2,000.
A supply chain report from Nikkei Asia says Apple is currently producing only a few hundred iPhone Ultra foldable units per day, far below the tens of thousands needed daily to hit normal launch targets. An extra trial production run in August, meant to verify the device's hinge performance and surface flatness, reportedly pushed back commercial manufacturing by several weeks.
Apple is set to unveil its first foldable phone, the iPhone Ultra, alongside the iPhone 18 Pro line at next week's event. While earlier rumors suggested a delay into late 2026 or even 2027, the most recent supply chain reports from Weibo leaker Fixed Focus Digital and Cailian News Agency indicate the device remains on track for a September release, though with very constrained initial stock.
A hands-on video from reviewer Vincent Zhong shows Huawei's new wide-format Pura X View can detect whether it's held in the left or right hand and shift on-screen elements accordingly. The keyboard, call accept/reject buttons, and some music player controls all reposition to match the holding hand, and the power button appears usable to flip e-reader pages.
Leaker Evan Blass posted images on X suggesting Apple's rumored foldable iPhone Ultra will come in three colors, including an unexpected red variant, alongside previously rumored black and white options. The images reportedly show inconsistencies with iOS 27's interface, using an outdated iOS 26 battery icon, raising doubts about their authenticity even if AI-generated.
A CNET survey of 2,605 US adults found that while 75% have no interest in a foldable iPhone, a notable 25% do — with younger generations like Gen Z and Millennials showing the most curiosity. However, those interested said they'd only pay around $781 on average, far below the expected $2,000+ starting price for Apple's rumored foldable device.
A CNET poll of 2,605 US adults found that three-quarters have no interest in purchasing a foldable Apple device, even as rumors point to Apple unveiling its first foldable iPhone, dubbed the iPhone Ultra, at a September event. Analysts expect the device to cost between $2,000 and $2,500, but survey respondents said they'd only be willing to spend an average of $781 on such a phone.
Mark Gurman reports that Apple insiders who've handled the upcoming foldable iPhone Ultra praise its pocketability, hinge durability, iPad-style app layouts on its roughly 7.8-inch inner screen, and its usefulness as a camera viewfinder. The device, expected to launch soon with a 5.5-inch outer display, is rumored to cost over $2,000 and use Touch ID rather than Face ID, with only a main and ultra-wide camera.