Apple's newest lineup—iPhone 18 Pro and Pro Max, Apple Watch Series 12 and Ultra 4, and AirPods 5—hit store shelves and retailers worldwide today. CEO John Ternus marked the occasion by opening Apple's Fifth Avenue flagship in New York alongside retail chief Deirdre O'Brien and marketing head Greg Joswiak. Online orders for the new iPhones face multi-week delays, though in-store pickup is available in many locations.
9to5mac.com
· 2026-09-18
Alongside launching the iPhone 18 Pro, iPhone 18 Pro Max, Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5, Apple has rolled out its complete range of first-party accessories. This includes multiple Silicone and TechWoven case options with MagSafe support in various colors for both new iPhone models, priced at $49 and $59 respectively.
9to5mac.com
· 2026-09-18
Ahead of the iPhone Duo's October launch, several early hands-on videos from creators like Flourish Planner, Rich DeMuro, and GadgetMatch have surfaced showing the foldable device's software features. These clips demonstrate one-handed typing on the exterior display, a split keyboard mode in horizontal orientation, iPad-like landscape layouts for multitasking, book-reading with page-flip animations, and camera capabilities.
9to5mac.com
· 2026-09-18
The Vergecast's David Imel and Allison Johnson examined Apple's iPhone 18 Pro camera system, highlighting its new variable aperture main lens designed for better low-light and depth-of-field control. They concluded that the camera app's manual controls, revamped imaging pipeline, and improved ProRAW support are proving more practically useful day-to-day than the aperture hardware itself.
theverge.com
· 2026-09-18
An Android Authority columnist reports buying his 14th iPhone, the iPhone 18 Pro, and argues that Samsung's Galaxy S26 Ultra and Google's Pixel 11 Pro XL have largely closed the technical gap with Apple's devices. Despite that parity, he says Apple still draws outsized attention and loyalty because of how it markets and narrates its products rather than through superior specs.
androidauthority.com
· 2026-09-18
Apple's new iPhone 18 Pro launches at $1,199, a $100 increase over the iPhone 17 Pro, adding a variable aperture camera system for photographers. Google's Pixel 11 Pro also rose $100 to $1,099, gaining a larger 48-megapixel telephoto sensor with 30x optical-style zoom and a 120x AI-enhanced Pro Zoom mode. Beyond cameras, the two phones diverge sharply in design, colors and software, running iOS 27 and Android 17 respectively.
cnet.com
· 2026-09-17
Apple is hosting a three-day photography exhibition in New York City, running September 18-20, featuring work by photographers Alex Prager, Jack Davison, and Jimmy Chin shot entirely on the iPhone 18 Pro. Curated by former New York Times Magazine photo director Kathy Ryan, the show titled 'What Holds Us' spans subjects from mountain climbers in British Columbia to intimate portraits inside a London warehouse.
9to5mac.com
· 2026-09-17
Apple's updated service and repair page shows out-of-warranty battery replacement for the iPhone 18 Pro and Pro Max now costs $129, a $10 increase over the $119 charged for the previous three Pro generations. Other repair costs, like screen and back glass damage, also vary between the two new models, with the larger Pro Max costing more across nearly every category.
9to5mac.com
· 2026-09-17
In the latest 9to5Mac Happy Hour episode, hosts Chance Miller and Benjamin Mayo share hands-on impressions after a week testing the iPhone 18 Pro and new Apple Watch models, alongside first reactions to Apple's newly released operating systems, including macOS Golden Gate. The episode also touches on rumors that Apple may be developing its own game controllers for iPhone.
9to5mac.com
· 2026-09-17
Photographer Austin Mann published his annual deep-dive into the iPhone 18 Pro camera, testing the new variable aperture, Pro manual controls, and Photographic Styles 3. He praises the camera's automatic aperture selection, showcases low-light shots enabled by the wider f/1.48 aperture, and details how to separate focus from exposure for the first time on iPhone.
9to5mac.com
· 2026-09-17
Apple has begun updating early iPhone 18 Pro and Pro Max pre-orders to a 'Shipped' status in the Apple Store app and on its website, with devices set to reach customers this Friday, September 18. Buyers who opted into text alerts may also get a shipping notification directly from Apple.
9to5mac.com
· 2026-09-17
Apple will use 14 iPhone 18 Pro devices to film Friday's Giants-Dodgers game, the season's final Friday Night Baseball broadcast, placing units around Dodger Stadium including the pitch clock, backstop, foul pole and bullpens. Eight of the phones will stream footage live via a dedicated T-Mobile Private 5G Network, capturing batting practice, player introductions and dugout views alongside the main gameplay.
9to5mac.com
· 2026-09-17
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