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Bloomberg's Mark Gurman predicts that foldable phones, currently just 2% of the global smartphone market, will become the majority of new phone sales within ten years. He suggests Apple could eventually extend the format across its lineup, from a larger iPhone Duo Max down to a foldable iPhone SE as manufacturing costs decrease.
Leaker Instant Digital reports that Apple and Samsung Display have signed a three-year exclusive supply agreement covering foldable displays for the upcoming iPhone Duo and future models. Each panel is said to cost roughly $250, making it one of the priciest single components in the device. No official bill-of-materials breakdown exists yet, though Apple has detailed the device's recycled materials and sustainability specs.
Counterpoint Research forecasts that Apple will secure a 27% share of foldable smartphone panel shipments in 2026, the year its iPhone Duo debuts, trailing Samsung's 33% but edging out Huawei's 25%. By 2030, Apple's shipments are projected to jump 167% from their partial-year 2026 base, pushing its share to 42% while Samsung and Huawei both lose ground.
In a joint interview, new Apple CEO John Ternus and marketing chief Greg Joswiak explained why Apple chose now to launch its first foldable, the iPhone Duo, alongside the iPhone 18 Pro. Ternus said the device only moved forward once hardware, software and design met Apple's quality bar, while Joswiak criticized rival foldables as feeling cheap and flimsy.
Apple's new CEO John Ternus and marketing chief Greg Joswiak told TechRadar and Tom's Guide that competitors like Samsung, Huawei and Xiaomi announced similarly proportioned foldable phones before Apple's iPhone Duo, due to shared suppliers leaking design details. Joswiak said Apple did manage to keep the phone's unique folding nano-texture display a secret through extra security measures.
Apple unveiled its first foldable, the iPhone Duo, at $2,230 (15,999 yuan) in China, a price that triggered immediate pushback from consumers comparing it to their local incomes and to cheaper domestic rivals. Xiaomi and Huawei had just launched competing foldables days earlier, the Xiaomi 18 Fold at 10,999 yuan and Huawei's trifold Mate XT2 at 19,999 yuan, intensifying the price comparisons. Despite the mixed local reaction, Apple shares rose more than 3% after the launch event.
Apple has unveiled the iPhone Duo, a foldable device that reworks the traditional iPhone interface by orienting controls vertically instead of horizontally. The redesign reflects the physical shift to a foldable form factor, requiring interface elements to be rethought for the new screen shape.
Apple has revealed its first foldable smartphone, called the iPhone Duo, marking the company's entry into the foldable device category long occupied by rivals like Samsung. Details on pricing, release date, and full specifications were not disclosed in the announcement.
Apple has introduced iPhone Duo, its first foldable handset, featuring a 7.6-inch inner screen and a 5.4-inch outer display with a nano-texture, glare-reducing finish. The device runs on the new A20 Pro chip with a dual-battery setup and vapor-chamber cooling, and ships with iOS 27 and Apple Intelligence. Pre-orders open October 16, with sales starting October 23 in star white and night sky finishes.
Apple debuted its first foldable phone, the iPhone Duo, at its Cupertino event, marking the first flagship product launched under new CEO John Ternus. The device uses a wide-format design rather than the narrow vertical slab seen in early foldables, allowing better video viewing when unfolded, and can also be used vertically like a smaller phone.
Apple has launched the iPhone Duo, its first foldable smartphone, featuring a 7.6-inch inner display and a 5.4-inch outer screen. The device uses grade 5 titanium construction, IP68 water resistance, and a Touch ID sensor built into the side button, with Apple Pencil support planned for later this year.
Apple introduced the iPhone Duo at its 'Surprise and shine' event, marking the company's long-rumored entry into foldable phones. The device closes to roughly the size of a passport and opens to reveal Apple's largest-ever iPhone display, built around a titanium frame and a custom hinge designed to lay flat and close securely. It also supports Apple Pencil input and continues Apple's focus on camera performance.