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Tim Cook posted a video on X showing Pikachu roaming Apple Park during a visit from The Pokémon Company, including CEO Tsunekazu Ishihara, alongside Cook and incoming Apple CEO John Ternus. Cook joked that the goal was introductions, talking gaming, and keeping Pikachu away from the pond, but the character ended up near the water anyway.
A ZDNET piece revisits how Apple built its tightly controlled App Store ecosystem after CEO Tim Cook's 2014 jab at Android as a 'toxic hellstew of vulnerabilities.' The article argues that a decade later, the competitive and regulatory battles have shifted from app-store control to AI, with Apple's new Siri raising fresh concerns.
Apple has launched a custom hashmoji tied to the #AppleEvent hashtag on X, appearing whenever users post with that tag, ahead of its September 9 event themed 'Surprise and shine.' The event is expected to reveal the iPhone 18 Pro and Pro Max, a first foldable iPhone, plus new Apple Watch and AirPods models.
Ziff Davis' CNET Group is running a five-site trivia contest asking readers to predict details of Apple's upcoming fall event, including whether Tim Cook and John Ternus will appear together, whether smart glasses will be unveiled, and the price of a rumored foldable iPhone. The third round runs from Aug. 18 to Sept. 1, with entries open on each participating site, though each entrant can win only one Apple Watch in the September drawing.
John Ternus will officially become Apple's CEO next week, taking over from Tim Cook, who moves into the role of executive chairman. Cook led Apple for 15 years, during which its market value grew from $349 billion to over $5 trillion, with shares up roughly 2,205% versus the S&P 500's 560% gain.
Bloomberg's Mark Gurman reports Apple may release an updated Mac mini within days, ahead of the anticipated September event for the iPhone 18 Pro and iPhone Ultra. The refresh follows persistent supply shortages and rising demand tied to users running AI models locally, with Apple said to have tested both M5 and M6 chip variants.
Apple is eliminating more than 200 positions, including about 100 roles within the Vision Pro division and another 100 across Siri and AI software groups, according to Bloomberg. The cuts come as Apple scales back its costly in-house immersive video production for the headset, shifting more of that work to third-party developers.