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Tim Cook has ended his 15-year tenure as Apple's chief executive, handing the role to hardware chief John Ternus. Cook took over from Steve Jobs in 2011 and oversaw major shifts including the expansion of Apple's services division and the move from Intel processors to Apple's own custom silicon in Macs.
John Ternus has officially become Apple's CEO, marking the company's first leadership change since 2011. Tim Cook shifts to executive chairman on Apple's board, while longtime marketing chief Phil Schiller steps back from running the App Store and events to become an Apple Fellow. Several other leadership roles have also shifted, including government affairs duties moving to Jennifer Newstead and Cook himself.
Phil Schiller, who has led Apple's App Store since 2015 and joined the company in 1987, has stepped down from that role, according to Bloomberg. He'll remain at Apple as a Fellow working on unspecified projects, a title insiders view as a precursor to full retirement. Carson Oliver, a 14-year App Store veteran, will take over daily operations, and the App Store is shifting from marketing to Eddy Cue's services division.
Tim Cook served his final day as Apple's CEO, sending employees a farewell memo reflecting on the company's culture and mission. John Ternus takes over as CEO starting the following day. Cook also posted a message of thanks to the broader Apple community on social media.
Jim Cramer praised outgoing Apple CEO Tim Cook, arguing he has been unfairly overshadowed by Steve Jobs despite delivering massive shareholder returns. Cook officially transitions to executive chairman on Tuesday, handing the CEO role to hardware chief John Ternus, after Apple's market cap grew from about $350 billion to over $4.7 trillion during his 15-year tenure.
On his final day as Apple's chief executive, Tim Cook sent staff an emotional note thanking them for their work and reflecting on his tenure. He expressed confidence in incoming CEO John Ternus, praising his understanding of what it takes to build transformative products.
Tim Cook is completing his final day as Apple's chief executive after 15 years in the role, with John Ternus set to officially become CEO the next day. Cook will transition to executive chairman of Apple's board, continuing to manage the company's relationships with President Trump and the Chinese government while supporting Ternus in other areas as needed.
Phil Schiller is relinquishing his roles overseeing the App Store and Apple's product events, according to Bloomberg. He will retain his Apple Fellow title and continue working on unspecified projects, while the App Store division moves under services chief Eddy Cue, with Carson Oliver remaining in charge of daily store operations.
Tim Cook has stepped down as Apple's chief executive, marking his final day in the role after leading the company for over a decade. In a farewell memo to employees, Cook expressed gratitude for their work and reflected on Apple's culture, though he noted he is not leaving the company entirely.
Reports indicate Apple is preparing for a leadership transition, with hardware engineering chief John Ternus positioned as the likely successor to CEO Tim Cook. Cook transformed Apple into a $5 trillion company largely through operational and supply chain excellence rather than product breakthroughs. Ternus would face pressure to reinvigorate the company's innovation pipeline in a way reminiscent of the Steve Jobs era.
A recent Apple Vision Pro adopter shares that the headset's standout use case is watching movies and TV shows while lying down, echoing comments Tim Cook has made about his own viewing habits. The writer notes that while Vision Pro's broader software experience—like multitasking and typing—remains clunky, its content consumption strength, particularly for reclined viewing, is what keeps the device relevant despite its bulk.
Tim Cook announced Apple will make a donation to support relief and rebuilding efforts after flash floods and mudslides killed hundreds of people in Nepal and Tibet. The disaster was triggered by a partial glacier collapse in the Himalayas that dammed a river before bursting, sending debris downstream and damaging homes, roads and bridges.