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Apple is holding its September hardware event today at 1:00 p.m. ET, streamed live via Apple.com, YouTube and the Apple TV app. The event, themed 'Surprise and shine,' marks the start of John Ternus's tenure leading product launches and is expected to introduce the iPhone 18 Pro and Pro Max, a first-ever foldable iPhone Duo, updated Apple Watch Series 12 and Ultra 4 models, and new AirPods 5 earbuds.
Apple's first iPhone launch event, led by CEO John Ternus, introduced the foldable iPhone Duo alongside new AirPods and Apple Watch models. The Duo features dual 7.6-inch and 5.4-inch displays, Touch ID on the side button, an A20 Pro chip, a 48-megapixel camera, and up to 44 hours of battery life, with pricing starting at $1,999. Apple also revealed two Pro-tier iPhone 18 models with upgraded cameras, skipping a base model this cycle.
Apple's Series 12 smartwatch now offers a ceramic case, the first time the material has appeared since the Series 5 in 2019. Buyers can choose pearl white or night blue finishes, with prices starting at $899 and rising to $949 for the 46mm model, well above the $399 base price.
Apple unveiled the Apple Watch Ultra 4 at its 'Surprise and shine' event, keeping the rugged design of last year's model but swapping in the new S11 processor and an upgraded ECG and heart-rate sensor. The new sensor takes readings up to 60 times more often, checking heart rate every five seconds and heart rate variability every five minutes.
Apple introduced the Apple Watch Series 12 at its September 9th event, featuring a new Siri-powered Audio Intelligence system with live rewind and ambient 'Siri Recap' note-taking. The watch runs on a new S11 chip, starts at $399, and ships September 18th with health upgrades including continuous heart rate sensing and a new Readiness score.
Ahead of Apple's 'Surprise and shine' event, John Ternus posted a cryptic video showing a spotlight shining on the corner of what looks like an iPhone. Speculation points to the video hinting at a variable aperture camera system rumored for the iPhone 18 Pro and Pro Max.
A new report suggests Apple's upcoming foldable phone, launching today, will be called the iPhone Duo rather than the previously rumored iPhone Ultra. The device is expected to lack certain premium features found in the iPhone 18 Pro Max, such as a telephoto lens, variable aperture, and Face ID.
Apple will hold its 'Surprise and shine' launch event on September 9th at 1PM ET, expected to unveil the iPhone 18 lineup including a rumored foldable device nicknamed the 'iPhone Duo.' The event marks John Ternus' debut as Apple's chief executive, having succeeded Tim Cook on September 1st after previously leading hardware engineering.
Apple has taken its online store offline ahead of its September event, a signal that new hardware announcements are imminent. Expected reveals include the iPhone 18 Pro and Pro Max, the foldable iPhone Duo, Apple Watch Series 12 and Ultra 4, and fifth-generation AirPods, marking the first major product event under new CEO John Ternus.
Apple is holding a media event at its Cupertino headquarters where it is widely expected to introduce its first folding iPhone, reportedly called the iPhone Ultra and priced above $2,000. The company is also expected to reveal Pro iPhone models, new Apple Watch and Watch Ultra devices, and updated AirPods, with the base iPhone 18 likely delayed until next year.
Apple is holding a keynote widely expected to unveil its long-rumored foldable iPhone Ultra, alongside possible reveals of iPhone 18 Pro models, an Apple Watch Series 12, and potentially an Ultra 4. Leaks from Bloomberg and accessory makers like Dbrand, which had already listed cases for the unannounced device, fueled speculation ahead of the event.
Bloomberg's Mark Gurman reports Apple's upcoming Apple Watch Series 12 and Ultra 4 will use the microphone, GPS and other sensors to build daily activity recaps, including summaries of conversations. These recaps will live inside the new Siri app, and users can set the listening feature to run continuously or only in specific locations.