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Apple unveiled the iPhone 18 Pro and Pro Max, starting at $1,199, with pre-orders opening September 12 and sales beginning September 18. The standout feature is a six-blade aperture system letting users adjust depth of field and lighting between f/1.48 and f/4.0, alongside a new A20 Pro chip built on TSMC's 2nm process and an Apple Reference Image tool to verify unedited photos.
Ahead of Apple's 'Surprise and shine' event, John Ternus posted a cryptic video showing a spotlight shining on the corner of what looks like an iPhone. Speculation points to the video hinting at a variable aperture camera system rumored for the iPhone 18 Pro and Pro Max.
Apple is reportedly expanding its trade-in program so that devices with minor cosmetic flaws, such as small screen cracks, qualify for the same value as pristine units. The change is expected to go live across Apple's entire product line as soon as the online store reopens after today's iPhone event. It comes as new iPhone 18 Pro models are expected to carry roughly $100 price increases.
Ahead of Apple's 'Surprise and shine' event, leakers and Bloomberg's Mark Gurman detail expected announcements including the foldable iPhone Duo, iPhone 18 Pro with a smaller Dynamic Island supporting three Live Activities, a mechanical aperture on the Pro Max, and faster charging. AirPods 5 are also expected, offering versions with and without wireless charging cases plus improved noise cancellation, while camera-equipped AirPods have reportedly been pushed to next year. Pre-orders for the iPhone Duo and iPhone 18 Pro are expected to open September 12 at the usual 5 a.m. PT time.
Apple unveiled the iPhone 18 Pro and Pro Max, featuring a main camera with dynamic aperture control, a new A20 Pro chip built on 2nm technology, and an enlarged vapor chamber for cooling. Pricing starts at $1,199 for the 18 Pro and $1,299 for the Pro Max, both up $100 from last year, with preorders starting September 12 and availability September 18.
Brent crude climbed past the $100-per-barrel mark amid escalating US-Canada trade tensions, while Apple prepared to hold its annual product event, expected to unveil its first foldable iPhone. The event also marks the public debut of John Ternus, who recently took over as Apple's CEO, with analysts watching for potential price increases across the product lineup.
A new report suggests Apple's upcoming foldable phone, launching today, will be called the iPhone Duo rather than the previously rumored iPhone Ultra. The device is expected to lack certain premium features found in the iPhone 18 Pro Max, such as a telephoto lens, variable aperture, and Face ID.
Apple will hold its 'Surprise and shine' launch event on September 9th at 1PM ET, expected to unveil the iPhone 18 lineup including a rumored foldable device nicknamed the 'iPhone Duo.' The event marks John Ternus' debut as Apple's chief executive, having succeeded Tim Cook on September 1st after previously leading hardware engineering.
Apple is holding a major product event that marks the first iPhone keynote led by new CEO John Ternus, with strong signals pointing to the debut of a foldable iPhone alongside new iPhone 18 Pro models. The event, starting at 10AM PT, may also bring updates to watchOS, AirPods, and other software, though the standard iPhone 18 could be delayed until next year. Rising memory chip costs amid the ongoing RAM shortage could push prices higher across the lineup.
Apple is holding its annual flagship product event on September 9, 2026, where it is expected to reveal the iPhone 18 series and detail iOS 27. This marks the first major keynote led by John Ternus, who has taken over as Apple's CEO.
Apple has taken its online store offline ahead of its September event, a signal that new hardware announcements are imminent. Expected reveals include the iPhone 18 Pro and Pro Max, the foldable iPhone Duo, Apple Watch Series 12 and Ultra 4, and fifth-generation AirPods, marking the first major product event under new CEO John Ternus.
Apple is holding a media event at its Cupertino headquarters where it is widely expected to introduce its first folding iPhone, reportedly called the iPhone Ultra and priced above $2,000. The company is also expected to reveal Pro iPhone models, new Apple Watch and Watch Ultra devices, and updated AirPods, with the base iPhone 18 likely delayed until next year.