The Most 'Awe Dropping' Part of Apple's iPhone 17 Event? AI Barely Came Up
The iPhone 17 is here. At Tuesday's "awe dropping" Apple event, we got the new iPhone 17 lineup, including a new ultra-slim model called the 17 Air, new AirPods Pro 3 and new Apple Watches. But it was what Apple didn't highlight that is most curious to me: its artificial intelligence, named Apple Intelligence. I counted only 11 mentions of "Apple Intelligence" during the 75-minute presentation, and most of them were passing references to how the new devices can support AI or existing features.