Do Novelty Menus Like Taco Bell’s Y2K Make Investors Money?
You’ve seen them before. McDonald’s brings back the McRib. Disney rolls out a limited time only specialty menu. Starbucks uses social media codes to “unlock” new drinks and combinations. And of course, there was Burger King’s Whopperito. Now, Taco Bell is once again getting back into the game, saying Friday that it will bring back a special “Y2K” menu with nostalgia-based items from the ’60s to the ’90s. That includes the Cool Ranch Doritos locos tacos, the 7-layer burrito, tostada, meximelt, a