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Don't Build Multi-Agents

Principles of Context Engineering We’ll work our way up to the following principles: Share context Actions carry implicit decisions Why think about principles? HTML was introduced in 1993. In 2013, Facebook released React to the world. It is now 2025 and React (and its descendants) dominates the way developers build sites and apps. Why? Because React is not just a scaffold for writing code. It is a philosophy. By using React, you embrace building applications with a pattern of reactivity and

Thoughts on (Amazonian) leadership

Customer Obsession: Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers. Customer Obsession is great, but I often see Amazonians taking this too simplistically: "Start with the customer" doesn't have to mean "ask customers what they want and then give them faster horses". In the early days of AWS I saw a lot of what I call "cool engineering driven" products: When EC2 l

Chinese social media platforms roll out labels for AI-generated material

Major social media platforms in China have started rolling out labels for AI-generated content to comply with a law that took effect on Monday. Users of the likes of WeChat, Douyin, Weibo and RedNote (aka Xiaohongshu) are now seeing such labels on posts. These denote the use of generative AI in text, images, audio, video and other types of material, according to the South China Morning Post . Identifiers such as watermarks have to be included in metadata too. WeChat has told users they must pro

Amazon has mostly sat out the AI talent war

lighning bolt icon An icon in the shape of a lightning bolt. lighning bolt icon An icon in the shape of a lightning bolt. Impact Link This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. As the AI talent war sweeps across Silicon Valley, Amazon has largely sat on the sidelines. A confidential internal document, and accounts from people familiar with the matter, reveal why. The company has flagged its unique pay structure, lagging AI re

Thoughts on (Amazonian) Leadership

Customer Obsession: Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers. Customer Obsession is great, but I often see Amazonians taking this too simplistically: "Start with the customer" doesn't have to mean "ask customers what they want and then give them faster horses". In the early days of AWS I saw a lot of what I call "cool engineering driven" products: When EC2 l

The Films and Shows You Should Be Streaming in September 2025

A new era of streaming selections is here. For the past several years, our monthly column, the Nerd’s Watch, has been the place to find out all the best genre titles coming to the biggest streaming services. It wasn’t a complete list. We just posted the titles we think you’d care about, but it was still long, and frankly, it was hard to pick out the best of the best. The Amazing Spider-Man and The Amazing Spider-Man 2 (September 1 on Netflix) Whether or not we’ll see Andrew Garfield as Spider-

Behind the scenes and front-row access: Volunteer at TechCrunch Disrupt 2025 while you still can

Volunteers are needed, and time is ticking! With just over a month until TechCrunch Disrupt 2025 hits San Francisco, we’re calling on students, aspiring founders, marketers, and event pros to step behind the curtain and help the TechCrunch events team pull off one of the largest and most anticipated startup events of the year, taking place October 27–29. The deadline to apply is September 30 Whether you’re looking to build your network, learn what it takes to launch a company, or get a front-r

Lessons from building an AI data analyst

AI/ML Data Analytics Malloy Malloy TL;DR Text-to-SQL is not enough. Answering real user questions requires going the extra mile like multi-step plans, external tools (coding) and external context. Answering real user questions requires going the extra mile like multi-step plans, external tools (coding) and external context. Context is the product. A semantic layer (we use Malloy ⎋) encodes business meaning and sharply reduces SQL complexity. A semantic layer (we use Malloy ⎋) encodes busines

Welcome to the Technocracy: Dreams of forgotten movement from the 1930s live on

Between 1921 and 1932, a strange man became a familiar face in Greenwich Village, New York City. Howard Scott lectured all who would listen on his vision for an anti-democratic state led by technicians and engineers. Businesspeople and politicians would be replaced, and a new society of abundance would be possible through science. He spread a gospel that preached “technology was the revolutionary agent of our period.” Scott believed liberal capitalism would eventually collapse and give way to a

100 New Sci-Fi, Fantasy, and Horror Books for September

September brings with it io9’s biggest list of new books so far this year, with an emphasis on horror titles as the days grow shorter. That said, there are still plenty of sci-fi adventures and fantasy tales on the way. September 1 and 2 Kingdom of Tomorrow by Gena Showalter “A fusion of modern and fantastical worlds, where a young woman must navigate a secret society, uncover a shocking enemy… and resist an undeniable attraction.” (September 1) Bees in June by Elizabeth Bass Parman “With a

Amazon disrupts Russian APT29 hackers targeting Microsoft 365

Researchers have disrupted an operation attributed to the Russian state-sponsored threat group Midnight Blizzard, which sought access to Microsoft 365 accounts and data. Also known as APT29, the hacker group compromised websites in a watering hole campaign to redirect selected targets "to malicious infrastructure designed to trick users into authorizing attacker-controlled devices through Microsoft’s device code authentication flow." The Midnight Blizzard threat actor has been linked to Russia

De-Googling TOTP Authenticator Codes

Back to Articles 1st Sep 2025 In the ongoing effort to extricate myself from Google's services, I've been paring down my usage of their apps on my (admittedly Android) phone. I'm now down to two Google apps I use regularly: Maps (for traffic data) and Authenticator (for TOTP [A] Time-based One Time Password codes). Now, I spend most of my time in a terminal window on MacOS or connected to a Linux machine; it'd be nice if I could get TOTPs on the command-line, and it turns out there's a utilit

Chronicle – Idiomatic, type safe event sourcing framework for Go

Chronicle A pragmatic and type-safe toolkit for modern event sourcing in Go. Want to hire me? Quickstart Warning I recommend going through the quickstart, since all examples use the Account struct used below from the account package. Install the library go get github.com/DeluxeOwl/chronicle # for debugging go get github.com/sanity-io/litter Define your aggregate and embed aggregate.Base . This embedded struct handles the versioning of the aggregate for you. We'll use a classic yet very s

Apple's iPhone 17 Event Is Happening Sept. 9. How to Watch

Apple's annual fall iPhone launch event is just around the corner. Last week, the company sent out invites for its fall keynote, which is slated for Sept. 9 at 10 a.m. PT. Apple is expected to unveil the iPhone 17 lineup, which could include a slimmer version of the phone, as well as the Apple Watch Series 11 and the AirPods Pro 3. The invite shows the title "Awe dropping," with a glowing Apple logo that seems to reference Siri's colorful glow. There's also an interactive element when you view

Magnesium Supplements Crash Course: Benefits and Side Effects

Suddenly, everyone is obsessed with magnesium supplements. It’s the key ingredient in #sleepygirlmocktails, powders stirred into tart cherry juice and prebiotic soda, a wellness cocktail for anxious millennials. Your coworkers are popping magnesium glycinate before bed instead of melatonin, because it allegedly cures insomnia, constipation, and existential dread. Folks seem especially concerned with optimizing their poop and pillow time. In the past year, Google searches for “which magnesium is

Latest Apple Store design combines Genius Bar and Pickup in one counter

A dedicated Pickup counter has been one of the most notable changes in Apple store designs over the last few years, giving a faster service to those customers who have ordered a product for in-store collection. First launched in 2021, the very latest Apple store design has combined this with the Genius Bar in a single counter … Express counters to Pickup Apple’s first iteration of a rapid pickup concept was an Express Counter first launched more than a decade ago. These were stocked with popu

Sonos Labor Day sale: Save up to 25 percent on headphones, speakers and other gear

The Labor Day and back-to-school season isn't only a good time to save on things like a new laptop. Case in point: Sonos' latest sale. Whether you want to upgrade the sound in your dorm room or home office, you can save up to 25 percent on Sonos speakers and other gear right now. Included in the sale is the Era 100, which has a 10-percent discount at the moment. Our choice for midrange smart speaker is down to $179 from $199 as part of a larger Labor Day sale on the Sonos website. The same pric