Apple TV+ might have just beaten HBO at its own game
During its nearly six years on the market, Apple TV+ has been referred to by some as “the new HBO.” But this year might be when Apple has truly started to prove that claim. Here’s why. Emmy nominations show Apple TV+ ahead in quality, while HBO boasts higher quantity Whatever your opinion of Apple TV+, it’s hard to dispute that 2025 has been an especially good year for the streamer. Apple TV+ has achieved new levels of both mainstream awareness and critical success. It’s putting out consisten