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Entrepreneur Op-Ed: Founders Often Sign Marketing Retainers Without Defining Success

A contributor to Entrepreneur describes a startup founder who hired a marketing agency and, after six months, had a new brand deck, content calendar and social media growth, but no traceable new customers. The piece argues this happens because founders and agencies typically agree on deliverables like post counts and email volumes, without ever defining what business outcome the engagement is meant to achieve.

Meta to bring Muse AI agent to its smart glasses in coming months

Meta announced at its Connect 2026 event that its Muse AI agent, which can browse the web, book travel, make calls, send emails and complete purchases, will be extended to its AI glasses. Users will activate Muse hands-free by voice, letting it run tasks in the background and report back once finished, with examples including booking appointments, checking flight prices, tracking down items, and logging workouts or meals.

Samsung SmartThings update bricks some Bespoke AI fridges in Korea

Samsung mistakenly pushed internal test software to SmartThings-connected refrigerators in Korea, causing some units—mainly newer Bespoke AI four-door models—to lose power, freeze up, and stop cooling. Owners reported spoiled food, and Samsung said it is prioritizing emergency service through its centers, though some customers were told repairs might not happen until after Chuseok or even October.

FoodNeverComes, a fake food-delivery site, draws 2.7m visitors

Two 26-year-old developers from Udaipur, India, Purvansh Parmar and Anshul Sharma, built FoodNeverComes, a website that simulates ordering food from 22 cuisines without any real transaction or delivery. Users browse 327 dishes and 319 recipes, add items to a cart, watch a fake checkout total, and receive an AI-generated call from a 'rider' who says he cannot find their address, since no food is ever prepared or sent. The site says it has drawn over 2.7 million visitors since launching in June.

Astronomers track solar storms using drag on SpaceX's Starlink fleet

Researchers are monitoring the atmospheric drag experienced by SpaceX's more than 11,000 Starlink satellites to calculate a daily 'sink rate,' the altitude a typical satellite at 480 km would lose in one day without thruster corrections. In 2026 that figure has swung from 19.7 meters per day during quiet conditions to 127.6 meters per day during the year's largest geomagnetic storm in January.

Entrepreneur Column Outlines Three-Question Framework for Business Risk Decisions

In an Entrepreneur opinion piece, healthcare company co-founder shares a three-part framework used before major business decisions such as expansions, partnerships or pivots. The approach involves listing the best possible outcomes, assessing the worst realistic outcome and whether the business could survive it, and building flexibility into plans through pilots and gradual market entry rather than full commitments.

ArXiv secures $17.2 million to fund independence as nonprofit

ArXiv announced multiyear philanthropic commitments totaling $17.2 million from Simons Foundation International, XTX Markets, and Siegel Family Endowment. The funding, pledged over three to five years, will back arXiv's transition into an independent nonprofit organization, covering technical infrastructure, daily operations, and services for researchers worldwide.

Toyota developing electric version of the Corolla

Toyota is developing a next-generation Corolla built on a modified version of its TNGA-C platform that will support multiple powertrains, including a fully electric option, alongside gas, hybrid and plug-in hybrid variants. The redesign was previewed as a concept at last year's Japan Mobility Show and includes new sedan, hatchback, crossover and GR body styles.

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