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Apple will hold its 'Surprise and shine' launch event on September 9th at 1PM ET, expected to unveil the iPhone 18 lineup including a rumored foldable device nicknamed the 'iPhone Duo.' The event marks John Ternus' debut as Apple's chief executive, having succeeded Tim Cook on September 1st after previously leading hardware engineering.
Apple has taken its online store offline ahead of its September event, a signal that new hardware announcements are imminent. Expected reveals include the iPhone 18 Pro and Pro Max, the foldable iPhone Duo, Apple Watch Series 12 and Ultra 4, and fifth-generation AirPods, marking the first major product event under new CEO John Ternus.
Apple is holding a media event at its Cupertino headquarters where it is widely expected to introduce its first folding iPhone, reportedly called the iPhone Ultra and priced above $2,000. The company is also expected to reveal Pro iPhone models, new Apple Watch and Watch Ultra devices, and updated AirPods, with the base iPhone 18 likely delayed until next year.
Apple is holding a keynote widely expected to unveil its long-rumored foldable iPhone Ultra, alongside possible reveals of iPhone 18 Pro models, an Apple Watch Series 12, and potentially an Ultra 4. Leaks from Bloomberg and accessory makers like Dbrand, which had already listed cases for the unannounced device, fueled speculation ahead of the event.
Bloomberg's Mark Gurman reports Apple's upcoming Apple Watch Series 12 and Ultra 4 will use the microphone, GPS and other sensors to build daily activity recaps, including summaries of conversations. These recaps will live inside the new Siri app, and users can set the listening feature to run continuously or only in specific locations.
Ahead of its 'Surprise and Shine' event, Apple has quietly added nearly 40 hardware identifiers to its backend systems, covering iPhones, Macs, iPads, Apple Watches, Apple TV, and a HomeAccessory category. Notably, seven iPhone identifiers appeared even though only six models are currently expected in the iPhone 18 lineup, suggesting either an unannounced variant or a surprise new device.
Counterpoint Research's Q2 2026 report found global smartwatch shipments fell 4% year over year, even as Apple, Huawei and Garmin posted gains. Apple grew 14% to capture a 20.1% share, trailing only Huawei's 21.8% share, with the Watch Series 11 and Watch SE 3 driving over 80% of Apple's volume. Huawei's growth was concentrated in China, which made up about 80% of its shipments.
Apple will hold its annual iPhone launch event on September 9 at 10 AM PDT, streamed live on YouTube and Apple's events site. The event is widely anticipated to introduce Apple's first foldable phone, the iPhone Ultra, alongside new iPhone 18 Pro and Pro Max models, with the standard iPhone 18 expected next year. Apple may also reveal updated HomePods, camera-equipped AirPods, and new Apple Watches.
Apple is preparing an event dubbed 'Surprise and Shine,' with leaks pointing to a foldable iPhone, iPhone 18 Pro models, Apple Watch Series 12 and Ultra 4, and new AirPods 5. Details remain based on rumors and supply-chain leaks rather than official confirmation from Apple.
All configurations of the Apple Watch SE 3, including delivery and in-store pickup, now show as 'Currently Unavailable' on Apple's website. The change comes just ahead of Apple's September 9 event, where new iPhones and Apple Watch models are expected.
Ahead of Apple's Sept. 9 'Surprise and Shine' event, a CNET reader survey found 77% expect the company to unveil its first foldable iPhone, alongside likely updates to AirPods, Apple Watch and Ultra models. Opinion is divided over whether Apple will also debut smart glasses at the event, part of CNET's ongoing 'Big Guessing Game' contest across its network of sites.
Apple Watch's GPS + Cellular variant, first introduced with Series 3, connects to your carrier's SIM automatically and lets the watch send texts, take calls, get notifications, and stream music independently of a paired iPhone. The standard GPS model still needs a nearby iPhone for most of these functions, while the cellular version works over 4G or 5G on its own.