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A new report suggests Apple's upcoming foldable phone, launching today, will be called the iPhone Duo rather than the previously rumored iPhone Ultra. The device is expected to lack certain premium features found in the iPhone 18 Pro Max, such as a telephoto lens, variable aperture, and Face ID.
Apple will hold its 'Surprise and shine' launch event on September 9th at 1PM ET, expected to unveil the iPhone 18 lineup including a rumored foldable device nicknamed the 'iPhone Duo.' The event marks John Ternus' debut as Apple's chief executive, having succeeded Tim Cook on September 1st after previously leading hardware engineering.
Apple is holding a major product event that marks the first iPhone keynote led by new CEO John Ternus, with strong signals pointing to the debut of a foldable iPhone alongside new iPhone 18 Pro models. The event, starting at 10AM PT, may also bring updates to watchOS, AirPods, and other software, though the standard iPhone 18 could be delayed until next year. Rising memory chip costs amid the ongoing RAM shortage could push prices higher across the lineup.
Apple is holding its annual flagship product event on September 9, 2026, where it is expected to reveal the iPhone 18 series and detail iOS 27. This marks the first major keynote led by John Ternus, who has taken over as Apple's CEO.
Apple has taken its online store offline ahead of its September event, a signal that new hardware announcements are imminent. Expected reveals include the iPhone 18 Pro and Pro Max, the foldable iPhone Duo, Apple Watch Series 12 and Ultra 4, and fifth-generation AirPods, marking the first major product event under new CEO John Ternus.
A CNET survey found that 52% of US adults would consider upgrading their smartphone mainly for longer battery life, while 55% cited price as their top motivator. The findings arrive just before Apple's Sept. 9 event, where the company is expected to unveil its first foldable phone alongside the iPhone 18 Pro, Pro Max and Ultra models.
Ahead of Apple's launch event, Bloomberg's Mark Gurman reported that the iPhone 18 Pro and Pro Max will carry a $100 price increase, starting at $1199, while the new foldable iPhone Duo will start at $1999 with higher-storage models near $3000. These figures come in below the steeper increases many analysts had predicted earlier this year.
Apple's Surprise and Shine event is set to reveal its first foldable phone, reportedly named iPhone Duo rather than the earlier rumored iPhone Ultra, alongside the expected iPhone 18 Pro and Pro Max models. Bloomberg's Mark Gurman reports the device will start around $2,000 for 256GB and reach $3,000 for 2TB, launching around October with Apple Pencil support at launch.
Ahead of its 'Surprise and Shine' event, Apple has quietly added nearly 40 hardware identifiers to its backend systems, covering iPhones, Macs, iPads, Apple Watches, Apple TV, and a HomeAccessory category. Notably, seven iPhone identifiers appeared even though only six models are currently expected in the iPhone 18 lineup, suggesting either an unannounced variant or a surprise new device.
Apple will hold its annual iPhone launch event on September 9 at 10 AM PDT, streamed live on YouTube and Apple's events site. The event is widely anticipated to introduce Apple's first foldable phone, the iPhone Ultra, alongside new iPhone 18 Pro and Pro Max models, with the standard iPhone 18 expected next year. Apple may also reveal updated HomePods, camera-equipped AirPods, and new Apple Watches.
Apple is preparing an event dubbed 'Surprise and Shine,' with leaks pointing to a foldable iPhone, iPhone 18 Pro models, Apple Watch Series 12 and Ultra 4, and new AirPods 5. Details remain based on rumors and supply-chain leaks rather than official confirmation from Apple.
Ahead of Apple's Sept. 9 'Surprise and Shine' event, a CNET reader survey found 77% expect the company to unveil its first foldable iPhone, alongside likely updates to AirPods, Apple Watch and Ultra models. Opinion is divided over whether Apple will also debut smart glasses at the event, part of CNET's ongoing 'Big Guessing Game' contest across its network of sites.