Apple's upcoming 'Surprise and Shine' event is expected to introduce three new iPhones, including its first foldable device, rumored to be called the iPhone Ultra, priced between $2,000 and $2,500. The lineup will also include the iPhone 18 Pro and Pro Max, both reportedly powered by a new A20 Pro chip, with the standard iPhone 18 and iPhone Air held back for a later announcement. This will be the first major product event overseen by Apple's new hardware engineering chief turned CEO, John Ternus.
entrepreneur.com
· 2026-09-08
Apple will introduce the Apple Watch Ultra 4 and Apple Watch Series 12 alongside its new iPhones this week. Reports point to an upgraded S11 chip replacing the aging S10/S9 silicon, a returning ceramic case option, additional sensors, and possible new health features including an expanded hypertension notification system and an always-on heart rate sensor.
9to5mac.com
· 2026-09-08
With new iPhone models on the horizon, buyers face a choice between purchasing directly from Apple or through a wireless carrier. Apple offers unlocked phones with no long-term contract, plus a discount of about $30 if the phone is activated with a carrier at purchase, while carriers often provide financing plans that spread costs over time.
cnet.com
· 2026-09-08
Apple is expected to debut its long-awaited foldable iPhone, reportedly dubbed the 'iPhone Ultra,' at its September 9 launch event, more than five years after Samsung entered the foldable market. Early testers reportedly describe a premium-feeling device with a 5.5-inch cover screen that unfolds to a 7.8-inch iPad-like display, though it's said to skip a telephoto camera and could cost over $2,000. The event also marks a leadership shift, with John Ternus taking over as CEO from Tim Cook, alongside expected updates to AirPods, HomePods, and the standard iPhone 18 lineup.
techcrunch.com
· 2026-09-07
A 14-second clip circulating online shows what appears to be dark cherry and blue iPhone 18 Pro models displayed alongside an iPhone 17 Pro Max at what looks like a retail store. Analysts flag several red flags suggesting the footage is staged with dummy units rather than genuine pre-release hardware.
9to5mac.com
· 2026-09-07
A CNET survey found 55% of US adults say a lower price would push them to upgrade their phone, while 52% cite longer battery life and 38% want more storage. Only 12% said AI features would motivate an upgrade, and just 13% said a new form factor like a foldable would sway them. The findings come ahead of Apple's Sept. 9 event, where the company is expected to unveil its first foldable iPhone alongside new iPhone 18 Pro models.
cnet.com
· 2026-09-07
Apple is holding its 'Surprise and Shine' fall event, where the company is expected to reveal its first foldable iPhone alongside the iPhone 18 Pro lineup, updated Apple Watches, and new AirPods. Gizmodo is live-covering the announcements as they happen.
gizmodo.com
· 2026-09-07
Apple's September event this Wednesday is expected to introduce three new high-end iPhones: the iPhone 18 Pro, iPhone 18 Pro Max, and a first-ever foldable model dubbed iPhone Ultra priced above $2,000. The base iPhone 18 and an Air successor are reportedly being delayed until early 2027, leaving this year's lineup focused entirely on premium devices.
9to5mac.com
· 2026-09-07
Apple will hold its annual September product event on September 9 at 10 am Pacific, streamed via its website, YouTube, and Apple TV. It marks the first such event since Tim Cook stepped down as CEO, with John Ternus now leading the company. Leaks point to Pro-level iPhones, updated Apple Watches, and possibly Apple's first foldable phone.
wired.com
· 2026-09-07
Ahead of Apple's September 9 event, where the company is expected to unveil the iPhone 18 Pro, Pro Max and a foldable iPhone Ultra, a rumored dark cherry red color option for the Pro models has inspired a fan-made AI video ad. The creator clearly labeled the clip as AI-generated rather than presenting it as a leak.
9to5mac.com
· 2026-09-07
Apple's September 9 event is expected to unveil only premium iPhone 18 Pro and Pro Max models, alongside a rumored first foldable device, while the standard iPhone 18 reportedly won't arrive until spring 2027—possibly alongside an iPhone 18e and a second-generation iPhone Air. Analysts point to leaks and industry rumors as the basis for these expectations rather than official Apple statements.
wired.com
· 2026-09-05
Analyst Ming-Chi Kuo reports Apple could reveal its long-rumored foldable iPhone at its Sept. 9 event but delay its retail launch until later, echoing the iPhone X rollout pattern from 2017. The device, expected to carry the iPhone Ultra name and a price above $2,000, would feature a 7.8-inch internal display and side-by-side multitasking rather than full iPad-style features.
cnet.com
· 2026-09-04
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