The buyer-pull and seller-push theories of sales
PSA: There’s now a companion podcast! We go into way more detail on YouTube / Spotify! I have now watched hundreds of founders’ sales calls. And in every single founder’s call, I find the same foundational error playing out in a thousand different ways. It causes the founder (and the potential customer) a world of pain. If you feel uncomfortable selling, or if your sales calls don’t feel smooth, this is probably why. We all seem to have the most basic misconception about sales, a backwards ide